Last 24 months sees ‘Best Place to Work’ business grow from 80 to 220 employees and secure biggest commercial deal to-date with one of the world’s largest lottery groups
Bede Gaming, the award-winning supplier of software to the online gaming industry, is celebrating seven years of stellar growth and success since emerging in 2012.
Launched by three co-founders in Newcastle, the business has stayed true to its roots, hiring the North East region’s top technology talent and planning to welcome its 250th employee by the end of this year. From its modest beginnings Bede Gaming’s success has skyrocketed, particularly in the last two years, with the business securing major contracts including its biggest commercial agreement to date with the Ontario Lottery & Gaming Corporation (OLG). As a result, its personnel has climbed sharply by more than 60% from 80 in 2017 to 220 in 2019, and it won two Best Place to Work awards in 2019, at the International Gaming Awards and Women in Gaming & Diversity Awards in January and May this year, respectively.
The company is today recognised as the first-choice supplier of world-class omni-channel platform and software solutions to the global online gambling and lottery industries.
In just seven years Bede has launched and signed major platform partnership deals with some of the industry’s most innovative, forward-thinking gaming and lottery operators including the Rank Group in the UK, Enracha in Spain, major online brand LeoVegas, South Africa’s Sun International and OLG, one of the world’s largest lotteries, to name just a few.
Its technical expertise is significant with the Bede platform regarded as one of the most advanced in the gaming and lottery industries. Innovations including cutting-edge campaign management tools with real-time analytics, supporting bonusing across multiple gaming content verticals and alerting users if their accounts have been compromised which are leading the way in both driving its partner’s revenues and their security measures ensuring Bede is the safest place to play.
Since its launch, Bede has become well-known for its rapid customer integrations, bringing partners to new markets effectively, and offering the most comprehensive range of superior casino and sportsbook content.
Today it offers its platform partners a vast selection of more than 3,000 games from over 100 of the world’s best providers. Bede offers best-performing titles from the industry’s game provider powerhouses including IGT, Scientific Games, Novomatic, NetEnt, Evolution, Microgaming, Red Tiger and Playtech. Bede clients also have access to two of the most innovative sportsbook solutions with the option of SBTech or Kambi.
Last year was a record year for Bede with the number of integrations undertaken up 30% compared to 2017, monthly players across its platform up by more than 15% to 232k despite regulatory headwinds in markets such as the UK, and stakes rising to a massive £3.7 billion.
Its achievements during its seven years have been driven by its talented team. This expertise runs across all departments from commercial and finance to security and software development – many of whom have been with the business since inception – as well as driving forces such as former Product Director and new EVP of Bede Canada Sarah Hitchcock, who played an integral role in the OLG selection process, and Alex Butcher, former Bede CTO and now Managing Director since June last year.
Alex Butcher, Managing Director, Bede Gaming, said: “We have achieved a huge amount in such a short space of time and all in the right way, developing a strong and inclusive culture packed full of supremely talented individuals, many of whom have been with us since we started this journey.
“We have a huge amount to be proud of and a huge amount to celebrate and I’m very grateful to every member of the team, past and present, that has worked so hard to get us to the point where we are now. Our clients continue to enjoy digital growth and we look forward to helping many others in the future.”
The Rank Group recently reported 13% digital revenue growth, with 35% uplift in its Grosvenor Casino brand digital performance, and credited Bede Gaming with enhancing its digital platform to generate these significant gains.
Having switched to Bede in 2016 from OpenBet, Rank has not only seen strong growth in the digital field but has also achieved greater operational efficiency, due to Bede’s front line operator tools.
Rank needed a solution to fit with its ambitious online plans, and one which provided the group with flexibility and efficiency to control their own digital objectives.
After migrating to Bede’s gaming solution, the operator looked to introduce a sportsbook to its other successful offerings. Bede completed the integration of Kambi sportsbook in just 10 weeks. The speed of the integration, combined with the quality of Bede’s live data, enabled Rank to have a particularly successful Cheltenham Festival.
Rank, who reported substantial benefits to their digital casino brand following the migration to Bede, continues to make use of Bede’s robust platform, and has already reported positive numbers for this year, sustaining its upward trajectory in the digital arena.
Rank attributes much of its strong growth to Bede’s powerful back office software, which includes comprehensive campaign management, advanced bonusing and detailed player management. The hugely successful partnership between the two companies is seeing further collaboration in more innovative projects, with releases due throughout the year.
Adam Joseph, Director of Digital Operations at the Rank Group Plc, said:
“We are extremely pleased with how we’ve been able to work with Bede to deliver such a successful outcome.
The perceived risk of moving to newer technology was unfounded. Bede allows us the flexibility, speed and control we need to transform our digital plans and we look forward to continuing our work with them to see how much they, and we, can grow in the future.”
Michael Brady, CEO of Bede Gaming, commented:
“Our company’s mission is to become the first-choice gaming platform in regulated markets and Rank’s digital growth is proof that we can achieve this goal. We take our client’s needs and requirements seriously and look to work in partnership to achieve these successes.
The Rank Group is a forward-thinking company that wants to use innovation to push the industry upwards, which is exactly the sort of attributes we look for in a partner. The strength of our platform, both in terms of security and flexibility, is second to none and we look forward to using it to continue Rank’s success.”