Privacy and Cookie Policy

1) Introduction

At Bede we are committed to the safety of your personal data. This privacy and cookies policy (our “Policy”) will inform you how we look after your personal data when you visit our website and explain what information we collect, what we do with it, and your legal rights in relation to this data.

2) Who’s in control of your information?

Bede Gaming Limited is a Data Controller and are responsible for your personal data (referred to as “Bede” “we”, “us” or “our” in this Policy). We are a private limited company registered in England and Wales under company number 08089112 and our registered office is at 2nd Floor, Bevan House, Esh Plaza, Sir Bobby Robson Way, Gosforth, Newcastle upon Tyne, NE13 9BA.

3) Our Data Protection Team

If you have any concerns about how we handle your personal information, please contact our Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this Policy at:

You have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO”), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.  Please see the ‘Your Legal Rights’ section below for further information.

Bede Gaming Limited are registered as a Data Controller with the ICO under registration number ZA178937 and you can view our registration here.

4) What information do we collect?

We may collect personal data whether you are generally browsing or using other specific features on our website such as our ‘Contact’ page. Personal data, or personal information, means any information about you from which you can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped into the following sections:

Identity Data which will include your first name and last name;

Contact Data which will include your email address;

Communications Data which includes your preferences in receiving communications from us; and

Technical and Usage Data: which is explained in the ‘Cookies’ section below.

You may also choose to provide us with additional personal data about yourself if you contact us directly and that information will also be dealt with in accordance with this Policy.

We may also collect, use and share Aggregated Data, such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Technical and Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.

We do not anticipate that will collect, use, or otherwise process and Special Categories of Personal Data about you through your use of our website but if in the unlikely event that we do so, we will ensure that a lawful basis exists prior to any such processing.

5) How is your personal data collected?

We use different methods to collect data from and about you, including through:

Direct interactions. You may give us Identity, Contact and Communications Data by filling in forms on our website or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you enquire about our services, request marketing to be sent to you, enquire about offering us services or to propose a commercial relationship and/or make any other contact with us via the contact feature on this Website.

If you choose to interact with Bede through our career’s website, then information will be processed in accordance with the separate privacy notice available on our Pinpoint page here.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies as per the “Cookies” section below.

Third parties or publicly available sources. We may receive personal data about you from various third parties including:

  • Technical Data from the analytics providers such as Google and as described in the “Cookies” section;
  • Contact and Identity Data provided by third parties such as recruitment agencies; or
  • Identity and Contact Data from publicly available sources such as Companies House.

6) How we use your personal data

Under the data protection laws that Bede are subject to, we must have a lawful reason for using your personal information. These reasons may include consent, the performance of a contract with you, complying with our legal obligations or things that are important to us (or our ‘legitimate interests’).

We will only ever use your personal data when we have a lawful basis for doing to so in respect of your personal data. Most commonly, we will use your personal data in the following circumstances to consider your submissions made via our contact page or when you contact us by other means.

Where we rely upon consent for the processing of your personal data, then you have the right to withdraw consent to marketing at any time by contacting us at

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us at if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below:


Lawful Basis

To receive and respond to your communications and requests sent by you to Bede.

Consent where you have sent Bede an enquiry – or the performance of a contract if the communication relates specifically to our services.

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud) – or where necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

Necessary for our legitimate interests (to study how customers use our website, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

Third-party marketing

We will not share your personal data with any company outside Bede’s group of companies for marketing purposes.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

7) Who do we share your information with?

We may share your personal information with:

  • a member of the Bede Group of Companies;
  • our service providers, who support the services we offer through the Website. These providers assist us with things such as:
    • website hosting;
    • IT support;
    • Sending emails and other correspondence; and
    • Website analytics and search engine providers; or
  • any other entity that we may be legally required to share your information with.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

8) Third-party links

This website may include links to third-party websites, plug-ins, and applications. These websites will have their own privacy policies, which you should look at.

Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements or any of the content on their websites.

9) International transfers

Our website uses Google Analytics, a web analytics service provided by Google, Inc. (Google). The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Further information about Google’s privacy policy may be obtained from

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring that we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

10) Data retention – how long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. You can ask us to delete your data by emailing us at

11) Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You may have the right to:

  • Access – this enables you to receive a copy of the personal data we hold about you;
  • Rectification – i.e., to request correction of the personal data that we hold about you;
  • Erasure – this enables you to ask us to erase your personal data (also known as the ‘right to be forgotten’) where there is no good reason or lawful requirement for us continuing to process it;
  • Data Portability – this gives you the right to receive personal data in a structured, commonly used, and machine-readable format. It also gives you the right to request that a controller transmits this data directly to another controller;
  • Object – this gives you the right to object to the processing of your personal data in certain circumstances;
  • Restrict Processing – to request restriction of processing of your personal data if: it is not accurate, has been used unlawfully but you do not wish for us to delete; it is not relevant anymore, but you want us to keep it for use in possible legal claims; and
  • Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise or enquire about any of these rights, please contact us at

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive or alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


  1. What are cookies and why do we use them?

Cookies are small text files that are placed on your computer or other access devices by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the website. We explain what cookies we use, their purpose and how long they last for, below. We also provide information about changing your cookie settings and deleting cookies.

  1. What type of cookies does Bede use?

Strictly necessary cookies i.e., those that make our website work, which are cookies that are essential so that you can move around our website.

Analytical cookies i.e., those that monitor the performance of our website.  These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies i.e., those that enable the features of the website.  These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region).

Targeting cookies i.e., those used for marketing & advertising.  These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and any advertising displayed on it more relevant to your interests.

  1. Cookies on third party websites

Our website may contain links to other websites operated by third parties and those third parties may use cookies on their own websites. It is the responsibility of those third parties to collect appropriate consents from you to permit their own cookies and to inform you about the cookies they use (to the extent this is required by law). You should check the privacy policy and/or cookie policies on all third-party websites to ensure you are comfortable with cookies used on third party sites.

  1. How can you control the use of cookies?

Nearly all internet browsers allow you to see what cookies you have, and to clear them individually or in their entirety by changing your cookie setting.

The effect of disabling cookies depends on which cookies you disable but, in general, the website may not operate properly if all cookies are switched off.  If you do want to disable cookies on our website, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.

You may find the following links below to be helpful:

If you wish to withdraw your consent to the cookies we use at any time, you will need to delete the cookies using your internet browser settings. By continuing to use this website, you are agreeing to our placing cookies on your computer.