Bede Gaming, the award-winning supplier of software to the online gaming industry, has strengthened its credentials in sports betting with the integration of the SBTech sportsbook.
The integration will enable Bede Gaming’s operator partners to access one of the leading end-to-end sportsbook services, further strengthening Bede’s comprehensive digital platform proposition.
Rocket X-owned Bet UK is the first operator to go live with SBTech via the Bede platform and coincides with Bet UK’s shirt sponsorship deal with Swansea City AFC this season.
SB Tech becomes Bede’s second major sportsbook integration following a successful launch of Kambi sportsbook last year and to keep up with increasing demand for optionality from operators
The industry-leading Bede platform powers some of the market’s biggest brands, processing hundreds of millions of transactions per month.
Andrew Cochrane, CCO, SBTech said: “Growing our global reach through targeted integrations is central to our growth strategy and we are delighted to have taken our sportsbook live on the Bede platform.
“We have every confidence that our intuitive, expertly modelled sportsbook technology will drive both customer enjoyment and an enhanced bottom line for Bet UK in the first instance and for more Bede customers in the future.”
Ross Haselhurst, Commercial Director, Bede Gaming, added: “We are committed to providing a compelling product mix to our operators, and sports is no exception. Our ethos is to be supplier agnostic and being able to offer unlimited optionality is at the heart of what we do. I am therefore delighted to welcome SBTech onto our platform and what that gives us going forward. As Bede continue to grow and support some of the biggest and best in our industry it is important that we are able to meet the exacting needs of our operators and SBTech and Bede are perfectly aligned in that regard.
