Our partnership with OLG continues to strengthen and we could not be more pleased to facilitate the accessibility for Ontarians to first rate games and high end gaming experiences. The platform has already enabled huge growth in player registration and we look forward to continually supporting the development of OLG.ca with OLG.
The following article is an edited version of the news release issued by OLG on Monday 21st June 2021. For the full article please visit: https://about.olg.ca/olg-adds-new-digital-gaming-provider-and-exciting-bonusing-to-olg-ca/.
Ontario Lottery and Gaming Corporation (OLG) has added AGS to its exciting roster of digital game providers. A digital version of player-favourite casino game Golden Wins® is now available on OLG.ca, the trusted digital platform of choice in Ontario.
“We strive to give our OLG.ca customers enhanced choice and access to new, fresh, cutting-edge games in a safe and secure online environment,” said Dave Pridmore, OLG Chief Digital and Strategy Officer. “Introducing new suppliers like AGS to Ontario enables us to deliver the experiences our players want while keeping those dollars in our province for the benefit of Ontarians. That’s what sets us apart from competitors.”
OLG launched its new OLG.ca gaming platform with Bede Gaming in October 2020, which has seen growth in player registration of 120 per cent in 2020-2021. OLG and Bede will add further convenience and choice for players this summer with new apps for iOS and Android that are easy to use one-stop shops to buy lottery tickets and play casino games, check tickets bought in-store and find game and jackpot information.
With the addition of AGS and other providers later this year, OLG intends to double the number of slot-style casino games available on OLG.ca to 300+ in 2021-2022. This expanded library of games is the first step in OLG’s digital growth strategy that will see new live casino and sports wagering features introduced in the coming months, providing best-in-class entertainment that resonates with our players and meets their evolving needs.
Thursday the 3rd of December 2020: Broadway Gaming, operator of one of the largest UK Bingo networks, has signed an agreement with Bede Gaming to migrate its entire operation onto the award-winning online gambling platform.
This significant move for Broadway Gaming provides its hugely popular brands with the perfect impetus to drive growth through Bede’s technical and operational expertise. Fully licensed brands to join the Bede platform include Butlers Bingo, Glossy Bingo, Rosy Bingo, Dotty Bingo, Bingo Diamond, Casino of Dreams and Lucky247.
Broadway Gaming selected Bede as its next long-standing partner thanks to the flexibility, scalability and modularity of Bede’s powerful platform. The new platform also allows Broadway to build on its unwavering commitment to communicate with players at the right time using live data when monitoring player behaviour, which has never been more important.
Bede’s solution will let Broadway players benefit from a quicker and more reliable experience while simultaneously diversifying the content portfolio. Instant access to a wide selection of the best titles from land-based and digital providers is granted through a single integration.
David Butler, CEO at Broadway Gaming, said: “Following a carefully considered exploration of potential providers, Bede’s forward-thinking and agile platform proved the best for our exciting expansion roadmap. Our shared philosophies on functionality, responsible gaming, compliance and innovative technology promises a long and beneficial partnership.”
Alex Butcher, Bede’s Managing Director commented; “Bede are excited to partner with Broadway Gaming and to bring them onto the Bede Platform. Broadway Gaming are an Operator who are not only tuned into the UK Bingo and Casino marketplace, but as a Team they are culturally and technically aligned to Bede, and we’re really excited about the potential together.”
Thomas Bone, CEO Merkur Online B2B Divisions said; “We are delighted to welcome Broadway Gaming, and look forward to working together successfully in the UK and beyond.”
Gauselmann Group acquires majority stake in Bede Gaming
The Gauselmann Group has acquired a significant majority stake in Bede Gaming, the leading online gaming platform headquartered in Newcastle upon Tyne. Bede develops and markets online gaming platforms for operators of casino, sports betting and lottery offerings.
With this acquisition, the Gauselmann Group is further expanding its already strong digital presence, while at the same time creating new opportunities for the opening of the German online gaming market from 2021. Furthermore, it is gaining a foothold in the North American lottery market, in which Bede Gaming is an important partner to the Ontario Lottery and Gaming Corporation (OLG), one of the world’s largest lotteries.
“Bede’s technological expertise is very impressive and its highly complex solutions are first choice for leading gaming companies not only in the UK, but around the world. This acquisition will allow us to significantly broaden the existing technology base within the Group and at the same time enable us to offer it to our customers and partners,” explains Paul Gauselmann, CEO and founder of the Gauselmann Group.
Bede Gaming will operate as an independent business unit within the Gauselmann Group and continue to maintain its offices in Newcastle upon Tyne (UK), Sofia (Bulgaria) and Toronto (Canada). The management will also continue to hold a stake in the company.
”We are delighted that the Gauselmann Group has acquired a majority stake in Bede. Gauselmann’s long-term prospects and financial strength will allow us to further enhance our range of products and services to existing customers as well as win new business partners,” concludes Bede Gaming Chairman Joe Saumarez-Smith.
Oakvale Capital (finances), CMS (legal) and BDO (taxes) acted as advisers to Bede Gaming in connection with this transaction. The Gauselmann Group was advised by Addleshaw Goddard (legal) and Grant Thornton (taxes/finances).
Alistair Boston-Smith, Chief Strategy Officer at Bede Gaming, spoke to iGaming Business about his views on how the sector is using its technological prowess and marketing might to make gambling safer.
When the Gambling Commission recently challenged the sector to utilise its technological experience and talented minds to make gambling safer in the UK, they were perhaps preaching to the converted.
This is the view of Alistair Boston-Smith, chief strategy officer at Bede Gaming, who feels the industry has entered a new era, where it accepts things have to change.
Now, some brands are altering the way they operate, communicate and advertise – a move highlighted by the Gambling Commission’s announcement that three industry-led working groups have been established to tackle high value customer incentives, advertising online and responsible product design.
The Gambling Commission’s message to the industry could not have been clearer – use the expertise that helps you attract millions of customers to ensure they are better protected.
Advertising has been an area of particular concern for some time, with untargeted marketing attracting criticism from politicians, regulators, charities and, increasingly, the public at large.
Whether it’s saturation advertising during football match broadcasts or operators’ logos adorning the kits of footballers, critics contest this potentially normalises gambling and increases the risk of reaching vulnerable audiences.
However, the development of a more targeted marketing approach to customer attraction and retention has reduced the attraction of blanket advertising and highlighted its short-comings, according to Boston-Smith.
“These methods have their merits, but with the nature of our industry, and the responsibilities we have to ensure a safe environment, we’re always looking to reach an audience with meaningful, targeted messages.
“The industry needs to be proactive in using customer data and expertise to make timely interventions, utilising technologies .”
Boston-Smith explains that the tools integrated on the Bede platform allow operators to communicate with customers at the right time, using live data. This could be a moment when the operator wants to encourage further play or offer different games or – conversely, and going back to the potential benefits for safer gambling – urge them to take a break.
By using machine learning, operators and their marketing teams can improve the relationship with the customer.
“Targeted communication builds trust between the player and the company,” Boston-Smith explained.
“Using rich and highly targeted data to create smart campaigns by linking behaviours to interventions enables better decisions to be made about how and when a player will be reached; perhaps by a push notification, text or live chat session. It’s a lot more beneficial to contact the player when they’re actively interacting with the site.
“The operator must look to build the relationship with the player to build retention rates.
“By building this capability we can also ensure the operator is able to intervene and check on a player’s well-being – at Bede, we are striving to be the safest place to play so these features are core components of the platform.”
The technological developments mean data-led targeted campaigns are also more effective and economical than traditional, untargeted methods; naturally encouraging a stronger relationship between operator and customer, whilst also being proactive towards the ever-present responsible gambling duty.
“Historically the strategy has been to spread the net wide and try to bring as many new customers in as possible or get them to claim their bonuses, and that was pretty much the end of the journey.
“It is clear now that strategies have changed, and operators are now looking for longer term value. With new technologies and advanced data tools it’s easier than ever before for operators to tailor campaigns towards their customers for a personalised and protected journey, as opposed to the traditional blanket approach such as TV campaigns.
“A targeted, data-driven approach ensures operators yield more information about the success of their campaign, so return on investment can be measured.”
Recruiting the right people lies at the heart of Bede, and is synonymous with our acclaimed culture that remains even as we grow. We’re super proud of what we have so decided to shout a little louder about life at Bede and what is important to us. You may have heard whispers of what it’s like at Bede, but we thought why not straight from the horse’s mouth? This is the first of a series of blogs to provide insight into our approach – first stop: Flexible Working. There’s no such thing at Bede.
At Bede it’s important to us that our policies reflect our people, ensure best practices and encourage creativity and innovation.
We often get asked what our ‘Flexible Working Policy’ is, and our answer is always the same – we don’t have one! We don’t have flexi-time, we don’t have a choice of working hours and we don’t have increased flexibility based on length of service. This is because this isn’t being flexible. This “flexible working” is merely moving the structure to a different place. Being rigid with flexibility just ain’t our bag – being flexible with flexibility is.
Flexible: able to be easily modified to respond to altered circumstances.
Of course, we have core office hours to ensure we deliver the service we promise to our clients, and provide structure to our employees working week. But we are happy to be open and adaptable to meet the needs of our employees, so they can be the best they can be for themselves, and our business.
Now, we can already hear some of you wincing at the thought of this, how can you not have a policy? How do you measure this? How do you ensure it’s not taken advantage of? Well simply put, this is down to our culture. And it can be yours too!
We put a lot of hard work into ensuring our staff is engaged, aligned to our values and most importantly, feels respected and trusted. The result? 97% of employees feel their work is valued. If our employees feel engaged and empowered, this leads to greater outcomes for everyone.
Life has twists and turns for everyone, we can’t define it or predict it – so why create a policy to deal with it? We’re human and adults so we treat staff like human adults! From your first day, through to your last – we are flexible with all our employees, providing enough support to make it work for everyone.
So the next time we get asked what our ‘Flexible Working Policy’ is – our answer will remain the same – we are flexible with flexibility. And that should be your answer too.
Bede Gaming, the award-winning supplier of software to the online gaming industry, has had its commitment to diversity and wellbeing recognised with six nominations at this year’s Women in Gaming Diversity Awards 2019.
Bede is a finalist in the ‘Best Place to Work’ and ‘Employee Wellbeing’ categories, underlining its commitment to delivering a truly open and supportive environment for its employees.
Four members of the Bede Gaming team were also nominated in individual categories:
Having been named in Gaming Intelligence’s annual Hot 50, a list of the industry’s most influential executives, Sarah Hitchcock also played an integral role in Bede’s selection as the new digital partner of the Ontario Lottery and Gaming Corporation in 2018. Bede’s biggest commercial deal to date.
The nominations come hot on the heels of Bede’s victory in the “Great Place to Work – Supplier” category at the International Gaming Awards 2019.
Alex Butcher, Managing Director, Bede Gaming, said: “We’ve worked hard to establish Bede as an inclusive employer, and have managed to attract some of the most talented experts in the industry. Putting people at the heart of what we do is fundamental to the ethos of the company. Our goal has always been to create a balance of challenge and support for our staff, whilst ensuring Bede is a fun place to work.
“It is fantastic that so many members of our team have been recognised with well-deserved nominations at this year’s Women in Gaming Diversity Awards, and we wish them the best of luck on the night.”
Bede Chairman, Joe Saumarez Smith, talks to SBC News ahead of Betting on Football about legalising sports betting in India.
With India on the brink of legalising sports betting, and a number of other countries around the world also mulling the idea, this year’s Betting on Football will be hosting a track focused upon the Global Markets that are considering liberalisation as well as looking at those that have legalised recently.
One of the panel discussions on the track that will take place is ‘India – On the cusp of regulation?’ where some of the expert speakers will be discussing the challenges that India may face, and the changing attitudes of legislators.
Among the panellists is Joe Saumerez Smith, Chairman at Bede Gaming, who spoke to SBC about how he believes that the liberalisation of the Indian market will largely be driven by Cricket, but the growing football and tennis markets may play a role in engaging with newer audiences.
SBC: Are attitudes changing in India with regards to sports betting legalisation?
Joe Saumarez Smith: Among the more enlightened politicians and sports administrators in India there is tacit acceptance that legalising and taxing sports betting is the only way forward. There is such a huge level of illegal sports betting within India and as we are seeing in Sri Lanka, match fixing and spot fixing is far more likely to happen in a market where gambling is not regulated.
However there aren’t many votes to be had in licensing sports betting and that is where the problem lies…
Read the rest of the article here:
It’s no secret that 2018 was one of the best years yet for Bede and there’s no way it could’ve happened without the wonderful people who make up our workforce.
So we thought we’d take the opportunity to look back at 2018 and give you a snapshot into our makeup and what the everyday world of staff at Bede looks like.
We Give Up Our Time
As a general rule, Beders like to give back. Whether it be mentoring students, championing tech or teaching skills, our people give up a lot of their time to things that are important to them. So as a company we like to make sure our staff are given the right environment to be themselves and enjoy what they do, whether that’s working hard or playing hard.
Last year, as well as hosting three hackathons, two awesome parties and numerous socials, we also made sure we supported an array of local charities and causes close to our hearts. We help young athletes work towards their dreams of being world champions through Sport Newcastle and over the course of the year we raised over £3000 from our tuck shop sales, and our seasonal initiatives such as St Paddy’s Day, Easter, Back 2 School and Christmas fun saw us add a whopping £2500 to that total.
None of this could have happened without our staff giving up their time and knowledge so a big thank you to all at Bede for eating cakes, quizzing and supporting these fantastic causes.
We Love To Eat
It seems without our snacks we might not be where we are today… over the course of the year, over both offices we’ve been fuelled by:
We Love Our Stash
We Love Bede
And if you’re not based in one of our offices then you certainly won’t miss out. To make sure remote workers know that out of sight certainly doesn’t mean out of mind, they receive a monthly care package – filled with seasonal treats, swag and beer!
Not ones to rest on our laurels, we have a lot things planned in 2019 for all Beders to enjoy so keep your eyes peeled – new year, new opportunities!
So, 2019, what else is in store?
We’re refurbing our peer-to-peer recognition reward scheme! This year we’re introducing the Bede Lotto. Same principle to our previous reward practices but new drawing system. Each month, employees are nominated by their peers for going above and beyond, and entered into our lottery, giving them the chance to win some huge prizes. The rewards for excellent work and extreme efforts range from top of the range headphones to holiday vouchers to Bede socks (yes, they exist!)
New year, new you? As well as top quality hardware devices for work, we also have some great health and wellbeing benefits at Bede, for all to take advantage of.
There are a fantastic range of socials to look forward to, from the theatre, to escape rooms to Halloween fright paths and even Bongo’s Bingo. We’ll also be keeping you fuelled with snacks throughout the working day and even throw in a free lunch every now and again!
Our flexible working policy ensures we are supporting you to perform at your best, whether you’re working from home or a desert island! And with our expanding list of international clients and offices, there are opportunities to travel to Bulgaria, Canada, Spain, South Africa and beyond!
Our focus on health & wellbeing remains paramount at Bede, and we’re continuously cultivating an open and supportive environment. In the last year, we’ve put a real focus on gambling awareness, not just for our industry, but also for the welfare of our staff – our workforce is made up by a majority of 18-35 year olds (74%), the highest risk group for problem gambling so it’s important to us to ensure all staff can work safely and know the signs, as well as who to talk to, should they need to.
Problem gambling and mental health are intrinsically linked so we also continue to develop a really open, supportive and understanding culture regarding Mental Health. Providing training for all our staff to better equip them on recognising signs of problems, and creating a health and wellbeing committee to cultivate collaboration on initiatives. It’s become a key part of our culture at Bede, not just an HR initiative, all managers take part in mental health training and actively normalise it throughout their teams. It’s a collaborative effort from all of us.
All our staff are provided with private healthcare, which can be extended to family members. We also offer discounted gym memberships and in-house sports teams (which get highly competitive!)
You’ll be hearing a lot more about our new initiative, the BU Programme, over the next few months. This exciting concept encapsulates all of our opportunities for young people and career switchers. Launched on 24th January, the BU programme offers bespoke and diverse opportunities for those with the drive and determination to succeed at any stage of their career – keep your eyes peeled!
To top it off, we’re thrilled to have won the ‘Best Place to Work Award’ at the International Gaming Awards in February. This is a fantastic achievement for us as both as an employer and as staff members, who all take responsibility for making Bede a great place to work.
We hope you’ll join us this year as we continue to work towards an even better 2019! Keep in touch.
Provider is building on established market presence with fully-licensed and scalable platform
Bede Gaming, the award-winning supplier of software to the online gaming industry, is to kick-start 2019 with a concerted expansion in Spain.
The Bede platform is fully-licensed by the DGOJ, the Spanish gaming authority, and features a wide range of cutting-edge, proactive marketing tools alongside a portfolio of more than 3,000 games and two direct sportsbooks with Kambi and SBTech live on the platform.
Responsible gambling is central to the Bede platform, with deposit limits and automated flagging of players displaying signs of problem gambling behaviour setting it apart as the safest place to play.
Ross Haselhurst, Commercial Director, Bede Gaming, said: “Spain is a core target market for Bede as we look to capitalise on the significant commercial momentum of our platform. Spanish operator groups are well placed to take advantage of the transformative impact our vast range of high-quality content and powerful automated marketing tools can have, and we are enthused by the possibilities as we push further into the market.”
“We are seeing more and more operators that are looking to expand their footprint but find themselves crippled by the resources required to service new markets while maintaining performance in their core markets. By offering a direct and single route into the Spanish market, we’re predicting significant growth for Bede and our partners in the months to come.”
The growth opportunity in the Spanish market is clear, with online GGR rising 30% year-on-year during Q3 2018 according to the DGOJ.
The provider’s technology is already live in the Spanish market with leading operator Enracha.
Bede has enjoyed a strong period of commercial growth, having been selected by the Ontario Lottery and Gaming Corporation in September 2018 to provide the lottery’s new enterprise-wide digital platform.
This agreement came alongside a series of recent content integrations with leading providers including Play’n GO and SBTech.