Bede Gaming to expand virtual sports offering on PLAY with Kiron deal

Published 10 January 2018

Bede is further expanding its content offering via an agreement with leading virtual sports provider Kiron Interactive.


The deal will see Kiron’s full suite of 20 virtual sports and numbers games integrated into Bede’s content aggregator platform, PLAY.


Kiron’s market-leading virtuals portfolio includes football, horse racing, greyhound racing and motor racing titles.


The games will be available to all of Bede’s partners, including Tier 1 operator The Rank Group.


Michael Brady, CEO of Bede Gaming, said: “Virtual sports have become an increasingly important gaming vertical in recent years and sits well between casino and sports betting.


“We’re always looking to build on our products with high end games, so it was important to extend Bede PLAY’s virtuals offering, and with Kiron’s portfolio among the strongest of its type in the industry, adding Kiron made sense.


“Our operator partners will have access to world-class virtual sports games, which will significantly improve retention, cross-sell and engagement.”


Steven Spartinos, CEO of Kiron Interactive, said: “Many innovative operators have partnered with, and benefited from, Bede over the past few years, so we are excited to bring our games to new audiences, where we know they will perform strongly.”