Bede Gaming Launches New Dynamic Segmentation Tool

Tired of static segmentation? Looking for a powerful new tool that will streamline your operations with automated journeys, operational efficiency and much more?

As part of our strategic ambition to build market-leading products we’ve introduced Dynamic Segmentation into our Platform, allowing our partners to manage player segments directly, ultimately providing their players with a more comprehensive and personalised experience.   

Static segmentation requires operators to manually and repeatedly update their audience segments, it lacks real-time adaptability to changing customer behaviours and can become outdated very quickly. At Bede, we identified this as a problem for our partners and began work on integrating a powerful new tool that provides a solution to these problems. 

Here’s a breakdown of the five key features our new Dynamic Segmentation tool offers: 

• Intuitive segment creation: Our customers can easily define exactly what critiera a player must meet to be within a given segment, in an interface familiar to them. For example: The player must have an active account, subscribe to email marketing and have staked £100 or more in the last 7 days. 

• Scheduled Updates: There is now the option to schedule segment refreshes (segment population) and cleardowns (removal of all players from a segment). This creates a whole new world of possibility for journey automation, that previously would have required manual input or a third party.  

• Personalised Experiences for players: With the ability to create these tailored automated segments, it allows our customers to provide more relevant and personalised content, promotions, and messages to their players.  

• Operational Efficiency: The tool will significantly reduce operational overheads, Our customers now won’t need to work across multiple systems or rely on other teams and can set segments up to refresh/ cleardown in line with promotional timeframes, responsible gaming journeys and much more!  

• Available via API: Segments are available via API and can be pushed to third-party systems like CRM tools, reducing the need for advanced segmentation on the provider side. 

With our Dynamic Segmentation tool, our customers will deliver a more personalised, timely and engaging experience to players, fundamentally boosting player satisfaction and loyalty. 

Interested? Contact us to book a demo today:

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