Bede Gaming is pleased to announce the appointment of Colin Cole-Johnson as CEO, ushering in the next phase of growth for the industry-leading online gaming platform.
Cole-Johnson joins Bede from Entain plc, where he was Gaming Product Director. Bringing with him over 20 years of experience, Cole-Johnson has been a major figure in the online gaming industry with director-level roles at some of the sector’s biggest operators including, Ladbrokes, William Hill and The Rank Group.
His appointment to the leadership role at Bede Gaming is the latest in a series of notable announcements from the software supplier, which became part of the Gauselmann Group in March 2020.
Since 2011, Bede has proven its strength in the provision of digital technology for the online gaming industry. In the past five years, as well as becoming part of the German international conglomerate, Bede has grown to over 250 staff, established offices in multiple locations and has customers across three continents. As well as counting one of the world’s largest lottery and gaming organisations amongst its customers, Bede now boasts the handling of over £50bn in annual stakes through its platform, highlighting the company’s impressive growth in recent years.
Coupling this solid technical foundation with Cole-Johnson’s commercial and customer expertise will build upon Bede’s recent global expansion and enable the software supplier to evolve its premium platform offering into the ultimate operator-focussed product.
Colin Cole-Johnson, commented, “It’s a proud moment for me. Bede is a company that I’ve gotten to know well and admire over a significant period, so this is a brilliant opportunity to join and lead a strong team with a proven track record. Their achievements over recent years speak for themselves and the potential for the future is really exciting.”
The appointment of Cole-Johnson further cements Bede’s position among the industry’s technology elite and reinforces the stature of the business’ digital offering. Bringing in a CEO with significant operator experience indicates Bede’s ambitions to build the best possible product for customers.
Joe Saumarez Smith, Chairman, Bede Gaming added, “We are delighted that Colin has agreed to become CEO of Bede. He is an industry leading executive with a proven track record at some of the biggest gaming companies in the world. He already knows Bede’s industry-leading platform from his days as a client and we have no doubt that he will help the company further grow its position as the first choice gaming platform in regulated markets. On behalf of everyone at Bede Gaming and the Gauselmann Group, I am excited to welcome Colin to the team.”
Cole-Johnson’s new role takes effect from 4 April 2022; Bede’s current Managing Director, Alex Butcher, will become a non-executive director.
OLG has announced that a CAD$22m winning LOTTO MAX ticket was bought on OLG.ca, the lottery’s player platform, powered by Bede Gaming. The lucky winner took advantage of the ease of buying a ticket online and is the second big winner of over CAD$20m through the digital platform.
The Bede platform enables OLG.ca to provide an intuitive interface that guides users through the process of buying lottery tickets, offering engaging and tangible elements to select draws, numbers and tickets. Since 2021, Ontarians have been able to also enjoy further entertaining content on OLG.ca through additional verticals now available on the site. One of the first of which was casino games through Bede’s sister company, Blueprint Gaming.
OLG’s LOTTO MAX jackpot winner explained that he had signed up to their lottery subscription through OLG.ca because he had a tendency to forget to purchase tickets and was very pleased he did!
Garry, who works in IT, said he was numb with shock once he had counted the digits several times and realised he had won the jackpot – on his wife’s birthday no less! You can watch the heartwarming video interview with Garry here:
Video link: https://f.io/7AIyM1ri
OLG launched its new digital gaming platform with Bede in October 2020 and has enjoyed many notable milestones since. As well as being able to rapidly offer new content and verticals to the site, a new app and surpassing 1m registrations, OLG also launched three new digital products and converted a further three much-loved lottery games into digital versions. One of which, was one of OLG’s oldest games, first launched in 1989. OLG now offers a total of eight online lottery games for players to enjoy.
Read OLG’s news release on the full story here.
Bede prides itself on not just being a technology provider but also being a transformative digital partner and OLG has certainly seen significant growth since the transition with gaming revenue up by over 50% since the migration to Bede.
“We’re absolutely delighted to see that the transition to the Bede platform has had an immediate impact on OLG’s digital performance,” said Alex Butcher, MD, Bede Gaming, “and to now be handling such huge wins shows the platform’s capabilities. It’s great to see Ontarians embracing the ease of digital. We know this is the future of lottery and it’s exciting to be driving it with such a forward thinking partner as OLG.”
Sarah Hitchcock, EVP Bede Canada and Chief Product Officer, added, “This is a brilliant success story in our journey to help OLG move more products online and show the effect digital has on business performance. Digitalising some of OLG’s oldest lottery products by launching across web and apps, shows how far OLG has come in embracing digital in their growth strategy and we couldn’t be more pleased to be supporting their transition.”
Since its transition to the Bede platform in 2020, Ontario Lottery and Gaming Corporation (OLG) has enjoyed transformative growth in its digital performance, with gaming revenue up by over 50%, it has been announced today.
“When we were selected as OLG’s new digital partner in 2018, the eyes of the world were upon us,” explains Alex Butcher, MD, Bede Gaming, “I am proud to say that we have proven the strength of our offering and the huge benefits lotteries can enjoy when partnering with a leading-edge platform provider. One which was created in and understands the digital age in which we now live.”
Offering customers an engaging and safe gaming environment is a priority for OLG and moving to Bede has been integral to creating significant advances in customer experience on digital and mobile for the lottery and gaming corporation.
The speed with which OLG are now able to go to market with fresh product offerings has been notable since their move to Bede, with a steady stream of success stories announced over the preceding year. From welcoming a host of new and engaging content providers, such as Blueprint Gaming, Everi, Evolution and AGS to being the first to offer single event sports wagering in Canada.
The global pandemic has highlighted the importance of a digital strategy for lotteries across the world and Bede is showing how these challenges can be answered through a strong digital partnership. As a result, OLG’s active monthly players have grown by over 60% since launch in October 2020.
Bede offers real time information on customer activity, allowing lotteries to react quickly and to provide the right content at the right time to the right person. This is vital to customer acquisition and loyalty.
As well as a focus on data analysis, the Bede platform also provides world class features in rapid third-party integration and Responsible Gaming tools, allowing for an incomparable customer experience. Its one-stop-shop solution means that lotteries can seamlessly connect their retail and digital experiences to enable smooth customer transition between the two channels.
MD, Alex Butcher added, “We’re thrilled to be supporting OLG’s digital transformation and delight in their successes as the lottery and gaming organisation continues to set itself apart from its competitors through a world class customer experience.”
Dave Pridmore, Chief Digital and Strategy Officer, OLG, commented, “We strive to give our OLG.ca customers unparalleled choice and entertainment so it is vital to us that we provide Ontarians with the highest quality gaming experience in a safe online environment.
The transition to Bede’s data rich platform has been integral to us being able to provide this for our customers and to continually improve our offering. The speed to market which we enjoy with Bede enables us to deliver outstanding content to Ontarians at the time they want it, giving us a significant competitor edge.”
OLG has been able to further enhance its digital offering to customers through the launch of Live Casino games on OLG.ca. The Bede platform facilitated the integration of Evolution Gaming to provide five different live casino content 24 hours a day, 7 days a week. As OLG’s digital transformation partner, Bede has enabled huge successes for OLG.ca, which recently reported surpassing $1m wagers in the first week of its sportsbook launch, PROLINE+. Our partnership with OLG continues to see significant leaps to its customer offering and we could not be more pleased to facilitate the accessibility for Ontarians to first rate games and high end gaming experiences. Bede’s powerful gaming solution allows lotteries the flexibility to easily integrate multiple preferred content providers to bolster their gaming offerings to customers.
The Bede platform has already enabled noteable increases in digital growth for the Lottery and we look forward to continually supporting the development of OLG’s digital strategy on OLG.ca.
The following article is a selected version of the news release issued by OLG on Wednesday 27th October 2021. You can view the full article here.
LIVE CASINO GAMES EXCLUSIVELY AVAILABLE IN ONTARIO ON OLG.CA
Ontario Lottery and Gaming Corporation (OLG) is, once again, on the forefront of delivering excellence with its expanding digital offering on OLG.ca – the only legal digital platform of its kind in Ontario.
OLG is introducing Ontarians to an exciting new casino experience with a digital twist. The new Live Casino on OLG.ca is a unique offering of live dealer games where players interact directly with real casino game presenters via live stream. Real cards are shuffled and dealt and for roulette, a real wheel is spun, creating the same feelings of anticipation as the player awaits the outcome. Each game features high-resolution video and graphics that provide players an unparalleled digital experience, no matter where or how they choose to play.
“We’re thrilled to be launching these dynamic, engaging Live Casino games on OLG.ca, and to be the only site in Ontario that offers them, adding further choice and convenience for our customers,” said Dave Pridmore, OLG Chief Digital and Strategy Officer. “OLG is continually growing and strengthening its digital offerings, working with exciting partners like Evolution to deliver new products and experiences that resonate with our current players and attract new ones.”
The launch of the sportsbook is the newest in a flurry of product launches for OLG and its overhaul of its digital offering. It also marks a first in Canada for single event sports wagering, further highlighting OLG’s drive to improve its digital experience for players. Powered by the Bede Platform, OLG was able to easily integrate its sports product and bring this pioneering offering to Ontarians.
The following article is a shortened version of the news release issued by OLG on Wednesday 1 September 2021. You can view the full article here.
OLG’S NEW PROLINE+ ONLINE SPORTSBOOK HITS
$1 MILLION IN WAGERS IN LESS THAN A WEEK
Single event bets dominate the first days of wagering action on Ontario’s only legal online sportsbook
TORONTO, ON – Ontario Lottery and Gaming Corporation (OLG) is pleased to announce that in less than a full week of operation it has already processed over $1 million in bets on the new PROLINE+ online sportsbook. The only legal online sportsbook in Ontario launched last Friday and Ontario bettors have been eagerly checking things out since. Early results show bettors are excited to have a trusted option to place a bet on a single event, as approximately 74 per cent of wagers accepted through Tuesday evening were singles.
Bets on baseball, football and soccer have accounted for almost 82 per cent of the wagering since launch. PROLINE+ has also seen plenty of live betting action as well – nearly 37 per cent of bets placed have occurred while the games were in-progress.
“Ontario bettors had been waiting for a best-in-class option to place bets and that’s exactly what OLG has delivered with PROLINE+,” said Dave Pridmore, OLG Chief Digital and Strategy Officer.
The launch of the new casino app for android is another step forward in the enhancement of OLG’s digital offering. It is the latest installment from the corporation since its transition to the Bede platform and is a great example of the choice and capability the platform offers lotteries as they seek to transform their online experiences for customers. OLG are already seeing benefits having achieved a significant increase in new players and surpassing 1m registrations since moving to Bede as a digital solution.
The following article is a shortened version of the news release issued by OLG on Wednesday 21st July 2021. You can view the full article here.
NEW OLG APP IS THE BEST OF BOTH WORLDS
Online casino meets lottery play and ticket scanner in convenient one-stop shop
Ontario Lottery and Gaming Corporation (OLG) is adding more choice and convenience to the way Ontarians “play” with the launch of the new OLG App. The free app is easy to use and great for getting right to the game, be it in the online casino or the lottery lobby. Better still, the ever-popular ticket scanner feature is included as well so players can experience their winning moment anywhere in the province.
“OLG.ca is the trusted digital platform of choice in Ontario and now our players can have that same confidence in the OLG App, whether they’re making a deposit, playing their favourite game or scanning their tickets to check for winners,” said Duncan Hannay, OLG President and CEO. “With over one million registered players on OLG.ca, we are intent on continuing to deliver world-class gaming entertainment for Ontarians while driving forward as a leader and an innovator in the digital space.”
OLG’s award-winning PlaySmart program tools are at players’ fingertips within the app so they can get the facts before they play and set personal limits to keep gambling fun and entertaining.
The new app is a collaboration between OLG and Bede Gaming and is a one-stop shop to buy lottery tickets and play many casino games offered on OLG.ca, check tickets bought in-store and find game and jackpot information. Bede provided the digital solution for the new OLG.ca and player platform launched by OLG in late 2020 which has seen hundreds of thousands of players register since that time.
“The launch of the new OLG App is the latest in a series of exciting product launches for OLG and Bede. We are extremely proud of the App, having worked hand in hand with OLG, and look forward to giving Ontarians a first-class mobile experience,” said Sarah Hitchcock, Bede Gaming Executive Vice President (North America).
OLG continues to grow in the digital space as a customer-obsessed company and launching the new OLG App reinforces our competitive position by increasing access and interaction with our products while keeping our customers’ needs at the centre of our innovation. One hundred percent of proceeds from OLG.ca and the new OLG App are reinvested in provincial priorities that improve the quality of life for all Ontarians.
Our partnership with OLG continues to strengthen and we could not be more pleased to facilitate the accessibility for Ontarians to first rate games and high end gaming experiences. Bede’s powerful gaming solution allows lotteries the flexibility to quickly integrate multiple preferred content providers to bolster their gaming offerings to customers. The launch of content from Blueprint (part of the Gauselmann Group) brings market leading games to OLG.ca, and is the latest enhancement to OLG’s digital offering from Bede.
The Bede platform has already enabled huge steps in digital growth for the Lottery and we look forward to continually supporting the development of OLG.ca with OLG.
The following post is a selection of the news release issued by OLG on Thursday 8th July 2021. You can view the full article here.
Ontario Lottery and Gaming Corporation (OLG) is pleased to be welcoming new content provider Blueprint Gaming to OLG.ca just after achieving an impressive one million player registrations on the platform. The new partnership will see Blueprint, known for creative and engaging games like The Goonies™, add new slot-style games to OLG.ca every week for the next few months, so players can enjoy fresh titles all summer long.
Dave Pridmore, OLG Chief Digital and Strategy Officer, said, “We’re obsessed with delivering world-class entertainment experiences for each of our over one million players and bringing quality suppliers like Blueprint to OLG.ca means we’ll be able to do that while introducing more games, more often.”
OLG launched its new digital gaming platform with Bede Gaming in October 2020. Since then, nearly 400,000 Ontarians have registered for new accounts pushing player registrations past the one million mark. OLG will introduce convenient new mobile apps for iOS and Android in the near future that are easy to use one-stop shops to buy lottery tickets and play casino games, check tickets bought in-store and find game and jackpot information.
Our partnership with OLG continues to strengthen and we could not be more pleased to facilitate the accessibility for Ontarians to first rate games and high end gaming experiences. The platform has already enabled huge growth in player registration and we look forward to continually supporting the development of OLG.ca with OLG.
The following article is an edited version of the news release issued by OLG on Monday 21st June 2021. For the full article please visit: https://about.olg.ca/olg-adds-new-digital-gaming-provider-and-exciting-bonusing-to-olg-ca/.
Ontario Lottery and Gaming Corporation (OLG) has added AGS to its exciting roster of digital game providers. A digital version of player-favourite casino game Golden Wins® is now available on OLG.ca, the trusted digital platform of choice in Ontario.
“We strive to give our OLG.ca customers enhanced choice and access to new, fresh, cutting-edge games in a safe and secure online environment,” said Dave Pridmore, OLG Chief Digital and Strategy Officer. “Introducing new suppliers like AGS to Ontario enables us to deliver the experiences our players want while keeping those dollars in our province for the benefit of Ontarians. That’s what sets us apart from competitors.”
OLG launched its new OLG.ca gaming platform with Bede Gaming in October 2020, which has seen growth in player registration of 120 per cent in 2020-2021. OLG and Bede will add further convenience and choice for players this summer with new apps for iOS and Android that are easy to use one-stop shops to buy lottery tickets and play casino games, check tickets bought in-store and find game and jackpot information.
With the addition of AGS and other providers later this year, OLG intends to double the number of slot-style casino games available on OLG.ca to 300+ in 2021-2022. This expanded library of games is the first step in OLG’s digital growth strategy that will see new live casino and sports wagering features introduced in the coming months, providing best-in-class entertainment that resonates with our players and meets their evolving needs.
Thursday the 3rd of December 2020: Broadway Gaming, operator of one of the largest UK Bingo networks, has signed an agreement with Bede Gaming to migrate its entire operation onto the award-winning online gambling platform.
This significant move for Broadway Gaming provides its hugely popular brands with the perfect impetus to drive growth through Bede’s technical and operational expertise. Fully licensed brands to join the Bede platform include Butlers Bingo, Glossy Bingo, Rosy Bingo, Dotty Bingo, Bingo Diamond, Casino of Dreams and Lucky247.
Broadway Gaming selected Bede as its next long-standing partner thanks to the flexibility, scalability and modularity of Bede’s powerful platform. The new platform also allows Broadway to build on its unwavering commitment to communicate with players at the right time using live data when monitoring player behaviour, which has never been more important.
Bede’s solution will let Broadway players benefit from a quicker and more reliable experience while simultaneously diversifying the content portfolio. Instant access to a wide selection of the best titles from land-based and digital providers is granted through a single integration.
David Butler, CEO at Broadway Gaming, said: “Following a carefully considered exploration of potential providers, Bede’s forward-thinking and agile platform proved the best for our exciting expansion roadmap. Our shared philosophies on functionality, responsible gaming, compliance and innovative technology promises a long and beneficial partnership.”
Alex Butcher, Bede’s Managing Director commented; “Bede are excited to partner with Broadway Gaming and to bring them onto the Bede Platform. Broadway Gaming are an Operator who are not only tuned into the UK Bingo and Casino marketplace, but as a Team they are culturally and technically aligned to Bede, and we’re really excited about the potential together.”
Thomas Bone, CEO Merkur Online B2B Divisions said; “We are delighted to welcome Broadway Gaming, and look forward to working together successfully in the UK and beyond.”
Gauselmann Group acquires majority stake in Bede Gaming
The Gauselmann Group has acquired a significant majority stake in Bede Gaming, the leading online gaming platform headquartered in Newcastle upon Tyne. Bede develops and markets online gaming platforms for operators of casino, sports betting and lottery offerings.
With this acquisition, the Gauselmann Group is further expanding its already strong digital presence, while at the same time creating new opportunities for the opening of the German online gaming market from 2021. Furthermore, it is gaining a foothold in the North American lottery market, in which Bede Gaming is an important partner to the Ontario Lottery and Gaming Corporation (OLG), one of the world’s largest lotteries.
“Bede’s technological expertise is very impressive and its highly complex solutions are first choice for leading gaming companies not only in the UK, but around the world. This acquisition will allow us to significantly broaden the existing technology base within the Group and at the same time enable us to offer it to our customers and partners,” explains Paul Gauselmann, CEO and founder of the Gauselmann Group.
Bede Gaming will operate as an independent business unit within the Gauselmann Group and continue to maintain its offices in Newcastle upon Tyne (UK), Sofia (Bulgaria) and Toronto (Canada). The management will also continue to hold a stake in the company.
”We are delighted that the Gauselmann Group has acquired a majority stake in Bede. Gauselmann’s long-term prospects and financial strength will allow us to further enhance our range of products and services to existing customers as well as win new business partners,” concludes Bede Gaming Chairman Joe Saumarez-Smith.
Oakvale Capital (finances), CMS (legal) and BDO (taxes) acted as advisers to Bede Gaming in connection with this transaction. The Gauselmann Group was advised by Addleshaw Goddard (legal) and Grant Thornton (taxes/finances).