The launch of the sportsbook is the newest in a flurry of product launches for OLG and its overhaul of its digital offering. It also marks a first in Canada for single event sports wagering, further highlighting OLG’s drive to improve its digital experience for players. Powered by the Bede Platform, OLG was able to easily integrate its sports product and bring this pioneering offering to Ontarians.
The following article is a shortened version of the news release issued by OLG on Wednesday 1 September 2021. You can view the full article here.
OLG’S NEW PROLINE+ ONLINE SPORTSBOOK HITS
$1 MILLION IN WAGERS IN LESS THAN A WEEK
Single event bets dominate the first days of wagering action on Ontario’s only legal online sportsbook
TORONTO, ON – Ontario Lottery and Gaming Corporation (OLG) is pleased to announce that in less than a full week of operation it has already processed over $1 million in bets on the new PROLINE+ online sportsbook. The only legal online sportsbook in Ontario launched last Friday and Ontario bettors have been eagerly checking things out since. Early results show bettors are excited to have a trusted option to place a bet on a single event, as approximately 74 per cent of wagers accepted through Tuesday evening were singles.
Bets on baseball, football and soccer have accounted for almost 82 per cent of the wagering since launch. PROLINE+ has also seen plenty of live betting action as well – nearly 37 per cent of bets placed have occurred while the games were in-progress.
“Ontario bettors had been waiting for a best-in-class option to place bets and that’s exactly what OLG has delivered with PROLINE+,” said Dave Pridmore, OLG Chief Digital and Strategy Officer.
The launch of the new casino app for android is another step forward in the enhancement of OLG’s digital offering. It is the latest installment from the corporation since its transition to the Bede platform and is a great example of the choice and capability the platform offers lotteries as they seek to transform their online experiences for customers. OLG are already seeing benefits having achieved a significant increase in new players and surpassing 1m registrations since moving to Bede as a digital solution.
The following article is a shortened version of the news release issued by OLG on Wednesday 21st July 2021. You can view the full article here.
NEW OLG APP IS THE BEST OF BOTH WORLDS
Online casino meets lottery play and ticket scanner in convenient one-stop shop
Ontario Lottery and Gaming Corporation (OLG) is adding more choice and convenience to the way Ontarians “play” with the launch of the new OLG App. The free app is easy to use and great for getting right to the game, be it in the online casino or the lottery lobby. Better still, the ever-popular ticket scanner feature is included as well so players can experience their winning moment anywhere in the province.
“OLG.ca is the trusted digital platform of choice in Ontario and now our players can have that same confidence in the OLG App, whether they’re making a deposit, playing their favourite game or scanning their tickets to check for winners,” said Duncan Hannay, OLG President and CEO. “With over one million registered players on OLG.ca, we are intent on continuing to deliver world-class gaming entertainment for Ontarians while driving forward as a leader and an innovator in the digital space.”
OLG’s award-winning PlaySmart program tools are at players’ fingertips within the app so they can get the facts before they play and set personal limits to keep gambling fun and entertaining.
The new app is a collaboration between OLG and Bede Gaming and is a one-stop shop to buy lottery tickets and play many casino games offered on OLG.ca, check tickets bought in-store and find game and jackpot information. Bede provided the digital solution for the new OLG.ca and player platform launched by OLG in late 2020 which has seen hundreds of thousands of players register since that time.
“The launch of the new OLG App is the latest in a series of exciting product launches for OLG and Bede. We are extremely proud of the App, having worked hand in hand with OLG, and look forward to giving Ontarians a first-class mobile experience,” said Sarah Hitchcock, Bede Gaming Executive Vice President (North America).
OLG continues to grow in the digital space as a customer-obsessed company and launching the new OLG App reinforces our competitive position by increasing access and interaction with our products while keeping our customers’ needs at the centre of our innovation. One hundred percent of proceeds from OLG.ca and the new OLG App are reinvested in provincial priorities that improve the quality of life for all Ontarians.
Our partnership with OLG continues to strengthen and we could not be more pleased to facilitate the accessibility for Ontarians to first rate games and high end gaming experiences. Bede’s powerful gaming solution allows lotteries the flexibility to quickly integrate multiple preferred content providers to bolster their gaming offerings to customers. The launch of content from Blueprint (part of the Gauselmann Group) brings market leading games to OLG.ca, and is the latest enhancement to OLG’s digital offering from Bede.
The Bede platform has already enabled huge steps in digital growth for the Lottery and we look forward to continually supporting the development of OLG.ca with OLG.
The following post is a selection of the news release issued by OLG on Thursday 8th July 2021. You can view the full article here.
Ontario Lottery and Gaming Corporation (OLG) is pleased to be welcoming new content provider Blueprint Gaming to OLG.ca just after achieving an impressive one million player registrations on the platform. The new partnership will see Blueprint, known for creative and engaging games like The Goonies™, add new slot-style games to OLG.ca every week for the next few months, so players can enjoy fresh titles all summer long.
Dave Pridmore, OLG Chief Digital and Strategy Officer, said, “We’re obsessed with delivering world-class entertainment experiences for each of our over one million players and bringing quality suppliers like Blueprint to OLG.ca means we’ll be able to do that while introducing more games, more often.”
OLG launched its new digital gaming platform with Bede Gaming in October 2020. Since then, nearly 400,000 Ontarians have registered for new accounts pushing player registrations past the one million mark. OLG will introduce convenient new mobile apps for iOS and Android in the near future that are easy to use one-stop shops to buy lottery tickets and play casino games, check tickets bought in-store and find game and jackpot information.
Our partnership with OLG continues to strengthen and we could not be more pleased to facilitate the accessibility for Ontarians to first rate games and high end gaming experiences. The platform has already enabled huge growth in player registration and we look forward to continually supporting the development of OLG.ca with OLG.
The following article is an edited version of the news release issued by OLG on Monday 21st June 2021. For the full article please visit: https://about.olg.ca/olg-adds-new-digital-gaming-provider-and-exciting-bonusing-to-olg-ca/.
Ontario Lottery and Gaming Corporation (OLG) has added AGS to its exciting roster of digital game providers. A digital version of player-favourite casino game Golden Wins® is now available on OLG.ca, the trusted digital platform of choice in Ontario.
“We strive to give our OLG.ca customers enhanced choice and access to new, fresh, cutting-edge games in a safe and secure online environment,” said Dave Pridmore, OLG Chief Digital and Strategy Officer. “Introducing new suppliers like AGS to Ontario enables us to deliver the experiences our players want while keeping those dollars in our province for the benefit of Ontarians. That’s what sets us apart from competitors.”
OLG launched its new OLG.ca gaming platform with Bede Gaming in October 2020, which has seen growth in player registration of 120 per cent in 2020-2021. OLG and Bede will add further convenience and choice for players this summer with new apps for iOS and Android that are easy to use one-stop shops to buy lottery tickets and play casino games, check tickets bought in-store and find game and jackpot information.
With the addition of AGS and other providers later this year, OLG intends to double the number of slot-style casino games available on OLG.ca to 300+ in 2021-2022. This expanded library of games is the first step in OLG’s digital growth strategy that will see new live casino and sports wagering features introduced in the coming months, providing best-in-class entertainment that resonates with our players and meets their evolving needs.
Thursday the 3rd of December 2020: Broadway Gaming, operator of one of the largest UK Bingo networks, has signed an agreement with Bede Gaming to migrate its entire operation onto the award-winning online gambling platform.
This significant move for Broadway Gaming provides its hugely popular brands with the perfect impetus to drive growth through Bede’s technical and operational expertise. Fully licensed brands to join the Bede platform include Butlers Bingo, Glossy Bingo, Rosy Bingo, Dotty Bingo, Bingo Diamond, Casino of Dreams and Lucky247.
Broadway Gaming selected Bede as its next long-standing partner thanks to the flexibility, scalability and modularity of Bede’s powerful platform. The new platform also allows Broadway to build on its unwavering commitment to communicate with players at the right time using live data when monitoring player behaviour, which has never been more important.
Bede’s solution will let Broadway players benefit from a quicker and more reliable experience while simultaneously diversifying the content portfolio. Instant access to a wide selection of the best titles from land-based and digital providers is granted through a single integration.
David Butler, CEO at Broadway Gaming, said: “Following a carefully considered exploration of potential providers, Bede’s forward-thinking and agile platform proved the best for our exciting expansion roadmap. Our shared philosophies on functionality, responsible gaming, compliance and innovative technology promises a long and beneficial partnership.”
Alex Butcher, Bede’s Managing Director commented; “Bede are excited to partner with Broadway Gaming and to bring them onto the Bede Platform. Broadway Gaming are an Operator who are not only tuned into the UK Bingo and Casino marketplace, but as a Team they are culturally and technically aligned to Bede, and we’re really excited about the potential together.”
Thomas Bone, CEO Merkur Online B2B Divisions said; “We are delighted to welcome Broadway Gaming, and look forward to working together successfully in the UK and beyond.”
Gauselmann Group acquires majority stake in Bede Gaming
The Gauselmann Group has acquired a significant majority stake in Bede Gaming, the leading online gaming platform headquartered in Newcastle upon Tyne. Bede develops and markets online gaming platforms for operators of casino, sports betting and lottery offerings.
With this acquisition, the Gauselmann Group is further expanding its already strong digital presence, while at the same time creating new opportunities for the opening of the German online gaming market from 2021. Furthermore, it is gaining a foothold in the North American lottery market, in which Bede Gaming is an important partner to the Ontario Lottery and Gaming Corporation (OLG), one of the world’s largest lotteries.
“Bede’s technological expertise is very impressive and its highly complex solutions are first choice for leading gaming companies not only in the UK, but around the world. This acquisition will allow us to significantly broaden the existing technology base within the Group and at the same time enable us to offer it to our customers and partners,” explains Paul Gauselmann, CEO and founder of the Gauselmann Group.
Bede Gaming will operate as an independent business unit within the Gauselmann Group and continue to maintain its offices in Newcastle upon Tyne (UK), Sofia (Bulgaria) and Toronto (Canada). The management will also continue to hold a stake in the company.
”We are delighted that the Gauselmann Group has acquired a majority stake in Bede. Gauselmann’s long-term prospects and financial strength will allow us to further enhance our range of products and services to existing customers as well as win new business partners,” concludes Bede Gaming Chairman Joe Saumarez-Smith.
Oakvale Capital (finances), CMS (legal) and BDO (taxes) acted as advisers to Bede Gaming in connection with this transaction. The Gauselmann Group was advised by Addleshaw Goddard (legal) and Grant Thornton (taxes/finances).
Alistair Boston-Smith, Chief Strategy Officer at Bede Gaming, spoke to iGaming Business about his views on how the sector is using its technological prowess and marketing might to make gambling safer.
When the Gambling Commission recently challenged the sector to utilise its technological experience and talented minds to make gambling safer in the UK, they were perhaps preaching to the converted.
This is the view of Alistair Boston-Smith, chief strategy officer at Bede Gaming, who feels the industry has entered a new era, where it accepts things have to change.
Now, some brands are altering the way they operate, communicate and advertise – a move highlighted by the Gambling Commission’s announcement that three industry-led working groups have been established to tackle high value customer incentives, advertising online and responsible product design.
The Gambling Commission’s message to the industry could not have been clearer – use the expertise that helps you attract millions of customers to ensure they are better protected.
Advertising has been an area of particular concern for some time, with untargeted marketing attracting criticism from politicians, regulators, charities and, increasingly, the public at large.
Whether it’s saturation advertising during football match broadcasts or operators’ logos adorning the kits of footballers, critics contest this potentially normalises gambling and increases the risk of reaching vulnerable audiences.
However, the development of a more targeted marketing approach to customer attraction and retention has reduced the attraction of blanket advertising and highlighted its short-comings, according to Boston-Smith.
“These methods have their merits, but with the nature of our industry, and the responsibilities we have to ensure a safe environment, we’re always looking to reach an audience with meaningful, targeted messages.
“The industry needs to be proactive in using customer data and expertise to make timely interventions, utilising technologies .”
Boston-Smith explains that the tools integrated on the Bede platform allow operators to communicate with customers at the right time, using live data. This could be a moment when the operator wants to encourage further play or offer different games or – conversely, and going back to the potential benefits for safer gambling – urge them to take a break.
By using machine learning, operators and their marketing teams can improve the relationship with the customer.
“Targeted communication builds trust between the player and the company,” Boston-Smith explained.
“Using rich and highly targeted data to create smart campaigns by linking behaviours to interventions enables better decisions to be made about how and when a player will be reached; perhaps by a push notification, text or live chat session. It’s a lot more beneficial to contact the player when they’re actively interacting with the site.
“The operator must look to build the relationship with the player to build retention rates.
“By building this capability we can also ensure the operator is able to intervene and check on a player’s well-being – at Bede, we are striving to be the safest place to play so these features are core components of the platform.”
The technological developments mean data-led targeted campaigns are also more effective and economical than traditional, untargeted methods; naturally encouraging a stronger relationship between operator and customer, whilst also being proactive towards the ever-present responsible gambling duty.
“Historically the strategy has been to spread the net wide and try to bring as many new customers in as possible or get them to claim their bonuses, and that was pretty much the end of the journey.
“It is clear now that strategies have changed, and operators are now looking for longer term value. With new technologies and advanced data tools it’s easier than ever before for operators to tailor campaigns towards their customers for a personalised and protected journey, as opposed to the traditional blanket approach such as TV campaigns.
“A targeted, data-driven approach ensures operators yield more information about the success of their campaign, so return on investment can be measured.”
Recruiting the right people lies at the heart of Bede, and is synonymous with our acclaimed culture that remains even as we grow. We’re super proud of what we have so decided to shout a little louder about life at Bede and what is important to us. You may have heard whispers of what it’s like at Bede, but we thought why not straight from the horse’s mouth? This is the first of a series of blogs to provide insight into our approach – first stop: Flexible Working. There’s no such thing at Bede.
At Bede it’s important to us that our policies reflect our people, ensure best practices and encourage creativity and innovation.
We often get asked what our ‘Flexible Working Policy’ is, and our answer is always the same – we don’t have one! We don’t have flexi-time, we don’t have a choice of working hours and we don’t have increased flexibility based on length of service. This is because this isn’t being flexible. This “flexible working” is merely moving the structure to a different place. Being rigid with flexibility just ain’t our bag – being flexible with flexibility is.
Flexible: able to be easily modified to respond to altered circumstances.
Of course, we have core office hours to ensure we deliver the service we promise to our clients, and provide structure to our employees working week. But we are happy to be open and adaptable to meet the needs of our employees, so they can be the best they can be for themselves, and our business.
Now, we can already hear some of you wincing at the thought of this, how can you not have a policy? How do you measure this? How do you ensure it’s not taken advantage of? Well simply put, this is down to our culture. And it can be yours too!
We put a lot of hard work into ensuring our staff is engaged, aligned to our values and most importantly, feels respected and trusted. The result? 97% of employees feel their work is valued. If our employees feel engaged and empowered, this leads to greater outcomes for everyone.
Life has twists and turns for everyone, we can’t define it or predict it – so why create a policy to deal with it? We’re human and adults so we treat staff like human adults! From your first day, through to your last – we are flexible with all our employees, providing enough support to make it work for everyone.
So the next time we get asked what our ‘Flexible Working Policy’ is – our answer will remain the same – we are flexible with flexibility. And that should be your answer too.
Bede Gaming, the award-winning supplier of software to the online gaming industry, has had its commitment to diversity and wellbeing recognised with six nominations at this year’s Women in Gaming Diversity Awards 2019.
Bede is a finalist in the ‘Best Place to Work’ and ‘Employee Wellbeing’ categories, underlining its commitment to delivering a truly open and supportive environment for its employees.
Four members of the Bede Gaming team were also nominated in individual categories:
Having been named in Gaming Intelligence’s annual Hot 50, a list of the industry’s most influential executives, Sarah Hitchcock also played an integral role in Bede’s selection as the new digital partner of the Ontario Lottery and Gaming Corporation in 2018. Bede’s biggest commercial deal to date.
The nominations come hot on the heels of Bede’s victory in the “Great Place to Work – Supplier” category at the International Gaming Awards 2019.
Alex Butcher, Managing Director, Bede Gaming, said: “We’ve worked hard to establish Bede as an inclusive employer, and have managed to attract some of the most talented experts in the industry. Putting people at the heart of what we do is fundamental to the ethos of the company. Our goal has always been to create a balance of challenge and support for our staff, whilst ensuring Bede is a fun place to work.
“It is fantastic that so many members of our team have been recognised with well-deserved nominations at this year’s Women in Gaming Diversity Awards, and we wish them the best of luck on the night.”