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Our co-founder and board director, Michael Brady took part in the inaugural SBC Charity Boxing Championship this month. The highly anticipated event was a chance for the great and the good in the industry to come together to raise money for the Oliver’s Wish Foundation.

The white-collar boxing night was initially scheduled for April 2020 but had to be postponed with the restrictions put in place because of the coronavirus pandemic outbreak.

The unique black tie event was held at the Grand Ballroom of the Hilton on Park Lane in London and was a huge success. Not only for money and awareness raised for brilliant causes but also for our very own Michael Brady, who won his match against Tony Plaskow, Commercial Director, Black Cow Technology, in front of over 500 guests.

The evening raised nearly £150,000 for three charities supported by Oliver’s Wish Foundation, one of which was The Cystic Fibrosis Trust, whose inclusion was specifically requested by Michael. All of the chosen initiatives focus on the support of children and young people.

Bede would like to say a huge congratulations to all involved.

To view all the bouts and to find more information on how to donate, please follow this link: https://gamblingtv.com/featured/2022/11/11/live-coverage-the-sbc-charity-boxing-championship/

Ontario Lottery and Gaming Corporation (OLG) has announced that it is bringing more choice to customers with Direct Pay, a secure and intuitive way to buy lottery products online.

This is a significant milestone in the partnership between OLG and Bede Gaming, which has seen the entertainment corporation further increase its competitive edge since migrating to Bede’s platform. Players who have a valid OLG.ca account now have the option to purchase single tickets and lottery subscriptions for a variety of OLG lottery products via the website and the OLG app. Notably, players can buy directly with Visa and Mastercard, without having to first deposit funds into an e-wallet or pay cash advance fees.

“As the first gaming provider in Canada to offer Direct Pay for online lottery purchases, OLG is ahead of the pack when it comes to providing customers with convenient and flexible payment options,” said Amanda Marshall, OLG’s Vice President of Digital Product Integration. “Investing in our payment capabilities supports our plan to put the customer at the heart of everything we do while delivering an unmatched and integrated digital gaming experience to players in Ontario.”

Direct Pay is the most recent offering from the partnership which puts the player experience front and centre of product development. Bede is extremely proud to be supporting OLG’s digital transformation and its driving force to play for Ontario. One hundred per cent of OLG’s profits are reinvested into the Province to help build strong communities and improve the quality of life for all Ontarians.

Sarah Hitchcock, EVP Canada and Chief Product Officer, Bede Gaming, comments, ‘Bede continues to work in partnership with OLG to build great experiences for their players in Ontario. Players now have more ways to play the lottery via direct pay purchases and subscriptions, and this unlocks further initiatives to put the players first.’ She added, “We are excited to be working with a partner that not only shares our values but is also seeking digital excellence to create truly entertaining experiences for their players, it’s what makes us thrive.”

More on Direct Pay from OLG can be found on their website.

Bede takes home prestigious industry award at the EGR B2B Awards 2022

We’re pleased to announce our win at the 2022 EGR B2B Awards. Shortlisted in two categories, we took home the night’s most coveted trophy in the Full Service Platform of the Year award.

The success, which comes as we celebrate our 10 year anniversary, is a significant achievement in our history and is recognition of our staff’s dedication to improving our products and services to meet the needs of our clients and their customers.

Bede was born out of our founders’ shared frustration with legacy platforms and their limitations to make changes to the customer facing front end, leading to the development of their own player platform. Bede and its technology has grown exponentially since then and is now one of the most flexible solutions on the market for ambitious operators wanting to succeed in the digital arena. This award is a reflection of these credentials as evidenced across our client base.

Our parent company, Gauselmann Group also took home the Land Based Supplier of the Year at the SiGMA Americas Summit 2022, showing the global strength across the group.

And with a new CEO at the helm, more great things are yet to come, so watch this space!

A huge thank you to EGR for putting on such a brilliant night celebrating the incredible work that is happening in the industry and to our staff who make all of these things happen.

Bede Gaming is pleased to announce the appointment of Colin Cole-Johnson as CEO, ushering in the next phase of growth for the industry-leading online gaming platform.

Cole-Johnson joins Bede from Entain plc, where he was Gaming Product Director. Bringing with him over 20 years of experience, Cole-Johnson has been a major figure in the online gaming industry with director-level roles at some of the sector’s biggest operators including, Ladbrokes, William Hill and The Rank Group.

His appointment to the leadership role at Bede Gaming is the latest in a series of notable announcements from the software supplier, which became part of the Gauselmann Group in March 2020.

Since 2011, Bede has proven its strength in the provision of digital technology for the online gaming industry. In the past five years, as well as becoming part of the German international conglomerate, Bede has grown to over 250 staff, established offices in multiple locations and has customers across three continents. As well as counting one of the world’s largest lottery and gaming organisations amongst its customers, Bede now boasts the handling of over £50bn in annual stakes through its platform, highlighting the company’s impressive growth in recent years.

Coupling this solid technical foundation with Cole-Johnson’s commercial and customer expertise will build upon Bede’s recent global expansion and enable the software supplier to evolve its premium platform offering into the ultimate operator-focussed product.

Colin Cole-Johnson, commented, “It’s a proud moment for me. Bede is a company that I’ve gotten to know well and admire over a significant period, so this is a brilliant opportunity to join and lead a strong team with a proven track record. Their achievements over recent years speak for themselves and the potential for the future is really exciting.”

The appointment of Cole-Johnson further cements Bede’s position among the industry’s technology elite and reinforces the stature of the business’ digital offering. Bringing in a CEO with significant operator experience indicates Bede’s ambitions to build the best possible product for customers.

Joe Saumarez Smith, Chairman, Bede Gaming added, “We are delighted that Colin has agreed to become CEO of Bede. He is an industry leading executive with a proven track record at some of the biggest gaming companies in the world. He already knows Bede’s industry-leading platform from his days as a client and we have no doubt that he will help the company further grow its position as the first choice gaming platform in regulated markets. On behalf of everyone at Bede Gaming and the Gauselmann Group, I am excited to welcome Colin to the team.”

Cole-Johnson’s new role takes effect from 4 April 2022; Bede’s current Managing Director, Alex Butcher, will become a non-executive director.

OLG has announced that a CAD$22m winning LOTTO MAX ticket was bought on OLG.ca, the lottery’s player platform, powered by Bede Gaming. The lucky winner took advantage of the ease of buying a ticket online and is the second big winner of over CAD$20m through the digital platform.

The Bede platform enables OLG.ca to provide an intuitive interface that guides users through the process of buying lottery tickets, offering engaging and tangible elements to select draws, numbers and tickets. Since 2021, Ontarians have been able to also enjoy further entertaining content on OLG.ca through additional verticals now available on the site. One of the first of which was casino games through Bede’s sister company, Blueprint Gaming.

OLG’s LOTTO MAX jackpot winner explained that he had signed up to their lottery subscription through OLG.ca because he had a tendency to forget to purchase tickets and was very pleased he did!

Garry, who works in IT, said he was numb with shock once he had counted the digits several times and realised he had won the jackpot – on his wife’s birthday no less! You can watch the heartwarming video interview with Garry here:

Video link: https://f.io/7AIyM1ri
Password: olg01

OLG launched its new digital gaming platform with Bede in October 2020 and has enjoyed many notable milestones since. As well as being able to rapidly offer new content and verticals to the site, a new app and surpassing 1m registrations, OLG also launched three new digital products and converted a further three much-loved lottery games into digital versions. One of which, was one of OLG’s oldest games, first launched in 1989. OLG now offers a total of eight online lottery games for players to enjoy.

Read OLG’s news release on the full story here.

Bede prides itself on not just being a technology provider but also being a transformative digital partner and OLG has certainly seen significant growth since the transition with gaming revenue up by over 50% since the migration to Bede.

“We’re absolutely delighted to see that the transition to the Bede platform has had an immediate impact on OLG’s digital performance,” said Alex Butcher, MD, Bede Gaming, “and to now be handling such huge wins shows the platform’s capabilities. It’s great to see Ontarians embracing the ease of digital. We know this is the future of lottery and it’s exciting to be driving it with such a forward thinking partner as OLG.”

Sarah Hitchcock, EVP Bede Canada and Chief Product Officer, added, “This is a brilliant success story in our journey to help OLG move more products online and show the effect digital has on business performance. Digitalising some of OLG’s oldest lottery products by launching across web and apps, shows how far OLG has come in embracing digital in their growth strategy and we couldn’t be more pleased to be supporting their transition.”

Since its transition to the Bede platform in 2020, Ontario Lottery and Gaming Corporation (OLG) has enjoyed transformative growth in its digital performance, with gaming revenue up by over 50%, it has been announced today.

“When we were selected as OLG’s new digital partner in 2018, the eyes of the world were upon us,” explains Alex Butcher, MD, Bede Gaming, “I am proud to say that we have proven the strength of our offering and the huge benefits lotteries can enjoy when partnering with a leading-edge platform provider. One which was created in and understands the digital age in which we now live.”

Offering customers an engaging and safe gaming environment is a priority for OLG and moving to Bede has been integral to creating significant advances in customer experience on digital and mobile for the lottery and gaming corporation.

The speed with which OLG are now able to go to market with fresh product offerings has been notable since their move to Bede, with a steady stream of success stories announced over the preceding year. From welcoming a host of new and engaging content providers, such as Blueprint Gaming, Everi, Evolution and AGS to being the first to offer single event sports wagering in Canada.

The global pandemic has highlighted the importance of a digital strategy for lotteries across the world and Bede is showing how these challenges can be answered through a strong digital partnership. As a result, OLG’s active monthly players have grown by over 60% since launch in October 2020.

Bede offers real time information on customer activity, allowing lotteries to react quickly and to provide the right content at the right time to the right person. This is vital to customer acquisition and loyalty.

As well as a focus on data analysis, the Bede platform also provides world class features in rapid third-party integration and Responsible Gaming tools, allowing for an incomparable customer experience. Its one-stop-shop solution means that lotteries can seamlessly connect their retail and digital experiences to enable smooth customer transition between the two channels.

MD, Alex Butcher added, “We’re thrilled to be supporting OLG’s digital transformation and delight in their successes as the lottery and gaming organisation continues to set itself apart from its competitors through a world class customer experience.”

Dave Pridmore, Chief Digital and Strategy Officer, OLG, commented, “We strive to give our OLG.ca customers unparalleled choice and entertainment so it is vital to us that we provide Ontarians with the highest quality gaming experience in a safe online environment.

The transition to Bede’s data rich platform has been integral to us being able to provide this for our customers and to continually improve our offering. The speed to market which we enjoy with Bede enables us to deliver outstanding content to Ontarians at the time they want it, giving us a significant competitor edge.”

OLG has been able to further enhance its digital offering to customers through the launch of Live Casino games on OLG.ca. The Bede platform facilitated the integration of Evolution Gaming to provide five different live casino content 24 hours a day, 7 days a week. As OLG’s digital transformation partner, Bede has enabled huge successes for OLG.ca, which recently reported surpassing $1m wagers in the first week of its sportsbook launch, PROLINE+. Our partnership with OLG continues to see significant leaps to its customer offering and we could not be more pleased to facilitate the accessibility for Ontarians to first rate games and high end gaming experiences. Bede’s powerful gaming solution allows lotteries the flexibility to easily integrate multiple preferred content providers to bolster their gaming offerings to customers.

The Bede platform has already enabled noteable increases in digital growth for the Lottery and we look forward to continually supporting the development of OLG’s digital strategy on OLG.ca.

The following article is a selected version of the news release issued by OLG on Wednesday 27th October 2021. You can view the full article here.


Ontario Lottery and Gaming Corporation (OLG) is, once again, on the forefront of delivering excellence with its expanding digital offering on OLG.ca – the only legal digital platform of its kind in Ontario.

OLG is introducing Ontarians to an exciting new casino experience with a digital twist. The new Live Casino on OLG.ca is a unique offering of live dealer games where players interact directly with real casino game presenters via live stream. Real cards are shuffled and dealt and for roulette, a real wheel is spun, creating the same feelings of anticipation as the player awaits the outcome. Each game features high-resolution video and graphics that provide players an unparalleled digital experience, no matter where or how they choose to play.

“We’re thrilled to be launching these dynamic, engaging Live Casino games on OLG.ca, and to be the only site in Ontario that offers them, adding further choice and convenience for our customers,” said Dave Pridmore, OLG Chief Digital and Strategy Officer. “OLG is continually growing and strengthening its digital offerings, working with exciting partners like Evolution to deliver new products and experiences that resonate with our current players and attract new ones.”

The launch of the sportsbook is the newest in a flurry of product launches for OLG and its overhaul of its digital offering. It also marks a first in Canada for single event sports wagering, further highlighting OLG’s drive to improve its digital experience for players. Powered by the Bede Platform, OLG was able to easily integrate its sports product and bring this pioneering offering to Ontarians.

The following article is a shortened version of the news release issued by OLG on Wednesday 1 September 2021. You can view the full article here.


Single event bets dominate the first days of wagering action on Ontario’s only legal online sportsbook

TORONTO, ON – Ontario Lottery and Gaming Corporation (OLG) is pleased to announce that in less than a full week of operation it has already processed over $1 million in bets on the new PROLINE+ online sportsbook. The only legal online sportsbook in Ontario launched last Friday and Ontario bettors have been eagerly checking things out since. Early results show bettors are excited to have a trusted option to place a bet on a single event, as approximately 74 per cent of wagers accepted through Tuesday evening were singles.

Bets on baseball, football and soccer have accounted for almost 82 per cent of the wagering since launch. PROLINE+ has also seen plenty of live betting action as well – nearly 37 per cent of bets placed have occurred while the games were in-progress.

“Ontario bettors had been waiting for a best-in-class option to place bets and that’s exactly what OLG has delivered with PROLINE+,” said Dave Pridmore, OLG Chief Digital and Strategy Officer.

The launch of the new casino app for android is another step forward in the enhancement of OLG’s digital offering. It is the latest installment from the corporation since its transition to the Bede platform and is a great example of the choice and capability the platform offers lotteries as they seek to transform their online experiences for customers. OLG are already seeing benefits having achieved a significant increase in new players and surpassing 1m registrations since moving to Bede as a digital solution.

The following article is a shortened version of the news release issued by OLG on Wednesday 21st July 2021. You can view the full article here.

Online casino meets lottery play and ticket scanner in convenient one-stop shop

Ontario Lottery and Gaming Corporation (OLG) is adding more choice and convenience to the way Ontarians “play” with the launch of the new OLG App. The free app is easy to use and great for getting right to the game, be it in the online casino or the lottery lobby. Better still, the ever-popular ticket scanner feature is included as well so players can experience their winning moment anywhere in the province.

“OLG.ca is the trusted digital platform of choice in Ontario and now our players can have that same confidence in the OLG App, whether they’re making a deposit, playing their favourite game or scanning their tickets to check for winners,” said Duncan Hannay, OLG President and CEO. “With over one million registered players on OLG.ca, we are intent on continuing to deliver world-class gaming entertainment for Ontarians while driving forward as a leader and an innovator in the digital space.”

OLG’s award-winning PlaySmart program tools are at players’ fingertips within the app so they can get the facts before they play and set personal limits to keep gambling fun and entertaining.

The new app is a collaboration between OLG and Bede Gaming and is a one-stop shop to buy lottery tickets and play many casino games offered on OLG.ca, check tickets bought in-store and find game and jackpot information. Bede provided the digital solution for the new OLG.ca and player platform launched by OLG in late 2020 which has seen hundreds of thousands of players register since that time.

“The launch of the new OLG App is the latest in a series of exciting product launches for OLG and Bede. We are extremely proud of the App, having worked hand in hand with OLG, and look forward to giving Ontarians a first-class mobile experience,” said Sarah Hitchcock, Bede Gaming Executive Vice President (North America).

OLG continues to grow in the digital space as a customer-obsessed company and launching the new OLG App reinforces our competitive position by increasing access and interaction with our products while keeping our customers’ needs at the centre of our innovation. One hundred percent of proceeds from OLG.ca and the new OLG App are reinvested in provincial priorities that improve the quality of life for all Ontarians.

Our partnership with OLG continues to strengthen and we could not be more pleased to facilitate the accessibility for Ontarians to first rate games and high end gaming experiences. Bede’s powerful gaming solution allows lotteries the flexibility to quickly integrate multiple preferred content providers to bolster their gaming offerings to customers. The launch of content from Blueprint (part of the Gauselmann Group) brings market leading games to OLG.ca, and is the latest enhancement to OLG’s digital offering from Bede.

The Bede platform has already enabled huge steps in digital growth for the Lottery and we look forward to continually supporting the development of OLG.ca with OLG.

The following post is a selection of the news release issued by OLG on Thursday 8th July 2021. You can view the full article here.

New Games, New Partners And New Players On OLG.ca

Ontario Lottery and Gaming Corporation (OLG) is pleased to be welcoming new content provider Blueprint Gaming to OLG.ca just after achieving an impressive one million player registrations on the platform. The new partnership will see Blueprint, known for creative and engaging games like The Goonies™, add new slot-style games to OLG.ca every week for the next few months, so players can enjoy fresh titles all summer long.

Dave Pridmore, OLG Chief Digital and Strategy Officer, said, “We’re obsessed with delivering world-class entertainment experiences for each of our over one million players and bringing quality suppliers like Blueprint to OLG.ca means we’ll be able to do that while introducing more games, more often.”

OLG launched its new digital gaming platform with Bede Gaming in October 2020. Since then, nearly 400,000 Ontarians have registered for new accounts pushing player registrations past the one million mark. OLG will introduce convenient new mobile apps for iOS and Android in the near future that are easy to use one-stop shops to buy lottery tickets and play casino games, check tickets bought in-store and find game and jackpot information.