Bede is further expanding its content offering via an agreement with leading virtual
sports provider Kiron Interactive.
The deal will see Kiron’s full suite of 20 virtual sports and numbers games integrated into
Bede’s content aggregator platform, PLAY.
Kiron’s market-leading virtuals portfolio includes football, horse racing, greyhound racing
and motor racing titles.
The games will be available to all of Bede’s partners, including Tier 1 operator The Rank
Michael Brady, CEO of Bede Gaming, said: “Virtual sports have become an increasingly
important gaming vertical in recent years and sits well between casino and sports betting.
“We’re always looking to build on our products with high end games, so it was important to
extend Bede PLAY’s virtuals offering, and with Kiron’s portfolio among the strongest of its
type in the industry, adding Kiron made sense.
“Our operator partners will have access to world-class virtual sports games, which will
significantly improve retention, cross-sell and engagement.”
Steven Spartinos, CEO of Kiron Interactive, said: “Many innovative operators have
partnered with, and benefited from, Bede over the past few years, so we are excited to
bring our games to new audiences, where we know they will perform strongly.”
First seen in iGaming Times: https://www.igamingtimes.com/2018/01/08/bede-gaming-south-africa-sun/
Ross Haselhurst, commercial director at UK-based Bede Gaming explains the why and wherefores of expanding into South Africa with casino giant Sun International.
iGAMING TIMES: Much of the sports betting industry has turned its attention to opportunities in Africa this year. Why has Bede felt now is the right time?
ROSS HASELHURST: Most of the growth across Africa has been in the sports vertical with casino thus far lagging behind. Bede has focused on securing an extremely well-placed partner in Sun International, which should smooth our entry into the market. We had been in discussions with Sun International on a number of opportunities since late 2015, so we’ve had our eye on Africa for some time. I suppose you could say we’re ahead of the curve on that one, and the opportunities are no less compelling going into 2018 and beyond.
iGT: Why have you chosen Sun International as your partner in the move?
RH: We really couldn’t have asked for a better partner, they just tick all the boxes for Bede in that respect. They dominate the African market, especially in South Africa where the opportunity in sports is considerable, and we are optimistic that other product verticals will regulate in the coming years. Sun have the perfect footprint across the continent and Bede have the ideal product set to support their ambitions. Furthermore, Sun’s position in Latin America creates huge potential and opens opportunity further afield too.
iGT: What makes the South African market distinctive, in terms of the challenges and opportunities it presents to sports betting operators?
RH: As with entering any market for the first time, the regulatory landscape always provides its challenges, but Bede are well positioned and well-practiced in meeting regulatory requirements in many jurisdictions. Looking specifically in South Africa, one of the most notable challenges is around the requisite certification processes for the regulator at each release cycle, where Bede have set the bar on our short release cycles. However, for the South African market we have had to make provisions for a much slower release pace, so as to allow for certification to run its course. It’s not too often that we’re asked to slow down delivering new features, but we’ve been able to accommodate the requirement while still delivering into our other markets at the same high release cadence our customers have come to expect.
iGT: How does Bede’s technology suit or solve these particulars?
RH: First and foremost, we are truly an open and modular platform, we’re absolutely supplier agnostic. Not being tied to a particular provider for compliance or a particular service or feature, such as payments, or wedded to a particular CRM, gives our customers an incredible amount of flexibility to differentiate in their chosen market. We also offer, a plethora of existing integrations, as we have, for example, with Kambi Sportsbook, which also gives our customers a more ‘out-of-the-box’ experience should they need one. The key ultimately is choice. Our architecture sets us and our customers up well for the scenarios mentioned, and with real-time data at our core, we’re able to meet and often exceed the needs of even the most demanding regulation.
iGT: People often say that South Africa’s more developed infrastructure makes it a good place to test the waters before moving into other African markets. How true is this for you?
RH: Our platform sits entirely in the cloud and is built upon Microsoft’s Azure, so straight away we remove any headaches that come with traditional on-premise deployments and having to source new infrastructure and such. Being able to rely on Microsoft’s global data centre presence means this is seldom a concern for us.
Looking forward we see Latin America as a huge opportunity for us, Colombia especially, but we are also keeping an eye on North America.
Bede has agreed a partnership with fraud prevention and authentication specialists iovation.
The agreement will give Bede the ability to offer its clients access to iovation services to ensure the highest possible levels of security via a proven suite of device based services.
Michael Brady, CEO of Bede Gaming, said: “Bede has used iovation’s market-leading services for some time, and it provides an important component of our fraud prevention and security strategy. It was a logical step to enter a formal partnership to extend this provision to our own clients.”
Duane Burcham, Senior Sales & Business Development at iovation, said: “The gaming industry is subject to some of the most sophisticated fraud techniques in the world, so it is vital that operators stay one step ahead by utilising the very latest tools to ensure a safe and secure environment for their players.
“We have been impressed with Bede’s commitment to security and look forward to working closely together to ensure the industry’s high security requirements are consistently met.”
Earlier this year, Bede became ISO27001 certified, in recognition of its continued offering of the most secure platform provision available to operators in regulated markets globally.
Bede Gaming, digital platform specialists to the online gaming industry, has agreed a landmark deal with Sun International which will see Bede enter the South African market for the first time.
Under the terms of the agreement, Bede will become the group’s preferred online gaming technology partner and will license its flexible platform to Sun International to provide sports betting to customers exclusively in South Africa.
Sun International will leverage the Bede platform to support its digital growth ambitions in the market, including its leading Sunbet brand.
Bede continues to establish itself as the number one choice for operators looking to grow quickly in the digital arena. Its flexible platform is supplier agnostic and has proven its ability to integrate quickly, giving operators an extensive choice of suppliers.
Anthony Leeming, CE, of Sun International, remarked “To leverage in the digital environment we require a flexible platform that will allow us to deliver the world-class experience which our customers expect.
“For this reason, it was an easy decision to partner with Bede, which has enjoyed significant success in other markets.
“The team has been a pleasure to work with and we are excited to continue our partnership.”
Michael Brady, CEO of Bede Gaming, said: “To enter the South African market with such a respected name as Sun International really underlines our commitment to grow Bede’s footprint in global regulated markets.
“We have been selected by Sun International because we offer a flexible platform and lightning fast integrations that have proven successful in multiple jurisdictions.
“Operators are demanding greater speed and flexibility, which is something we are able to deliver.
“We look forward to building a long and mutually beneficial relationship with Sun International, and will continue to build upon our market-leading offer.”
Swedish app developer, SpiffX, announced today that they have signed a distribution agreement with Bede Gaming to release their content through Bede PLAY. Once integrated, Spiffx will be able to reach all Bede’s customers with one connection.
Lennart Gilberg – Acting CEO and Director of Spiffx AB said: “The partnership with Bede Gaming gives Spiffx the ideal distribution platform for the Take5 games with prominent Tier 1 industry operators. By integrating with Bede, we can integrate quickly and efficiently to multiple operators via the one connection. We are very happy to be working with the Bede team and to have our content on a respected, market leading platform.”
Michael Brady – CEO of Bede Gaming said “We are always looking for new and innovative content to add to our platform. The Take5 in-play games are fun, dynamic and a great acquisition, retention and cross-sell tool for operators who have a sportsbook license. The Spiffx team are constantly launching alternative content, which we can offer to our customers.”
SpiffX operates a trading platform with an option market and a darkpool for trading in sport odds through the web site www.spiffx.com. Furthermore, SpiffX develops and provides consumer products with leverage. The operation is conducted and operated by SpiffX Malta Ltd under gaming license LGA/CL3/851/2012 issued by the Malta Gaming Authority on the 26th of April 2013. SpiffX AB is listed and publicly traded on First North in Stockholm, Sweden and G&W Fondkommission is its certified advisor.
This press release is a translation of a release made earlier today by SpiffX in Swedish. The release contains insider information that SpiffX AB is obliged to make public according to EU’s market abuse regulation. The information was given by the contact person for public release on the 29nd of August 2017 at 10:15 CET.
For further information please see www.spiffx.se
For those in the gambling industry who only want to work in regulated markets, Germany has been a frustrating country. There have been several regulatory false dawns and I shudder to think how much lawyers and consultants have made out of the shenanigans around the various on/off licensing sagas. Meanwhile operators like Star Games and Bwin have been making a fortune from German customers.
On the legal front it only gets messier. While it looked like the 16 Länder had finally agreed a workable interstate treaty on sports betting, which would have come into force on 1 January 2018, Schleswig-Holstein blocked it on the basis it does not incorporate legislation for casino and poker. They instead said they would prefer to reintroduce the legislation that saw them licence 23 online casino and 25 sportsbooks in 2012.
Meanwhile, the German tax authorities have written to all the big operators, reminding them to make sure they are paying VAT at 19% on their gross gaming revenues since 1 January 2015. According to my market sources, almost everyone has complied, which means that the vast majority of the German online gambling market is now effectively paying tax on their not entirely legal revenues. When the tax authorities of Frankfurt am Main III (online sports betting) and Berlin Neukölln (online casino) bank those payments, is that a tacit admission that the federal government is effectively giving permission for European operators to take money from German customers?
At the same time financial markets’ appetites for light grey revenues seems to be growing, with revenues from countries like Germany and Sweden only moderately discounted to fully regulated markets and even profits from places like Japan and Norway attracting decent multiples.
Speaking to chief executives of some big operators and software companies who have until now stayed out of Germany, it appears that their patience may finally be cracking. Earlier this month (Oct 3) Scientific Games took Germany off its banned list, although that perhaps was more a reflection of the fact that once they acquire NYX OpenBet it will have some fairly substantial revenues from what must now be Europe’s second largest online market. I am expecting several other big companies to open up Germany as an acceptable market over the next 12 months.
What are the consequences of this? For Germany’s tax authorities it should mean a decent payday. Likewise for their media companies, who also seem to be a lot happier about the risks of taking advertising from gambling companies.
But what will the politicians and legal authorities make of it? It feels like the gaming operators are hoping that Germany goes the same way as Sweden where, slowly but surely, a very light grey market becomes taxed and regulated. But this is by no means a certainty. A large number of the states are extremely conservative in their outlook and are particularly opposed to any increase in access to slots and table games. Sports is less of a problem, not least because thanks to the likes of Tipico, there are betting shops on most high streets and footballers, like Oliver Kahn, advertise sports betting on national television. Casino and poker are definitely not certainties to make it through the licensing process.
For the next couple of years, it doesn’t look likely there will be huge changes from the current situation. But as more operators enter the market, the push for a fully taxed and regulated market – by both operators who want to fully legitimise their revenues and by politicians who don’t like companies operating outside the law – can only become greater.
Written by Joe Saumarez-Smith, Chairman Bede Gaming, for EGR Intel. The original can be found on their site at http://egr.global/intel/opinion/playing-the-long-game-in-germany/.
This article is printed with permission from EGR.
Developer’s full suite of games seamlessly integrated onto Bede PLAY
Bede has significantly expanded its content portfolio after entering a partnership with The Games Company.
Under the agreement, the developer’s full suite of HTML5 desktop, mobile and tablet games have been integrated onto Bede’s content aggregator platform, PLAY.
The Games Company is an independent UK company, which has a wholly owned development team based in Portugal and offers third-party content through its own platform.
Premium titles such as Mariachi Mayhem, Cash Cowboy and Two Tribes are now available to all Bede’s clients, including Tier 1 operator The Rank Group.
Michael Brady, CEO of Bede Gaming, commented: “Adding premium content to our offering is a key part of our ambition to become the first-choice gaming platform in regulated markets. Partnering with The Games Company is a major step towards achieving that goal.
“We’ve been hugely impressed with the high standard of games they offer, and with their games performing well, they make an attractive proposition for our customers.”
Hans Winkelmann, MD of The Games Company, said: “Bede Gaming is known for its high-performing gaming platform, and we’re thrilled to be working alongside them.
“The integration process has been very straightforward, thanks to the platform’s flexibility and scalability. The speed of it means we are quickly accessible and the openness of Bede PLAY means our content is now available to any of their clients’ brands without need for separate integrations.”
Operators have long struggled with the question of whether it is best to buy or build their technology, but perhaps this is the wrong question to ask. There is an alternative.
How an operator accesses the best products and technology to deliver a great user experience has changed in recent years. Around six or seven years ago, the vast majority of operators opted to licence their technology from third party suppliers, recognising the need to outsource due to lack of internal expertise. However, as many operators selected the same technology partners, many ended up looking like clones of one another and lacked the ability to differentiate.
Providing tailored solutions for individual operators was neither cost-effective nor technically viable for many platform providers. Instead, they provided a one-size-fits-all option to each brand, placing the onus on them to ensure their marketing and not their product proposition was what made them stand out from the crowd.
With costs rising, some operators decided to take their technology in-house. These projects have produced somewhat mixed results to date. Some have seen success, but the majority of these have been private businesses who can commit significant budget and have focused on a particular vertical, like sports, for example.
In most cases, however, operators cannot make the sort of commitment required to construct a platform equivalent to that produced by a dedicated third party supplier. Operators have more pressing priorities and focus their expertise in other areas, on which their businesses rely.
At Bede, for instance, the last 6 years has been dedicated to building the most flexible solution in the industry. It’s hard to shortcut this, especially if you’re looking for a quality product as opposed to a quick fix.
However, this isn’t to say that operators shouldn’t look at building a platform as an option. Indeed, it is crucial that suppliers do not ignore the compelling reasons for operators to build their own technology, particularly in Europe’s mature markets where thin margins put additional, and sometimes heavy, pressure on internal efficiencies.
And this is where we’re saying there is an alternative route. One that allows operators to build their own functionality on top of a flexible and open platform. That delivers a differentiated proposition without sacrificing quality or refocusing critical business resource towards lengthy in-house projects.
It is vital that operators look at the technology that is now available and understand that they can use it to take back the control they’re looking for to deliver their own digital objectives.
Delivering a future-proof alternative to an existing legacy platform is perceived as a risk, particularly among major PLCs whose board and shareholders are under a lot of pressure to maintain growth. In this case, it’s almost always easier to go for the safe choice but that doesn’t necessarily make it the right choice.
And with aggressive challenger brands making their presence felt, operators that prevaricate could find themselves at risk of losing market share.
This alternative approach allows operators to license a high functioning platform and also have the power to build upon it, making the technology act as the enabler to differentiation, choice and control.
All this is to say that the divide is no longer as black and white as it was those six or seven years ago.The technology is now available, and accessible, for future-proof alternatives to the static legacy platform options.
Some Tier 1 operators have taken the plunge and immediately reaped the benefits. It’s no secret that the likes of the Rank Group, who switched to Bede in 2016, has seen digital revenues soar since.
This example shows the importance of ensuring that technology does not act as a roadblock for delivering a stronger product and experience to customers. With an open, agile and proven platform upon which operators can build, they are free to focus on what they are good at.
So, if you are struggling with the buy or build conundrum, it might be worth considering that you really can have your cake and eat it. To create a truly differentiated unique offering, the question should not be not whether to buy OR build but where you can buy AND build.
Bede Gaming, the award-winning supplier of software to the online gaming industry, is continuing to build on its partnership-led approach by holding a client and key supplier day.
Bede Gaming is building an alternative route for operators, that gives them the flexibility to build their own differentiated offering on top of an established and high performing platform. This approach has been at the core of its business and appeals to a whole range of clients; from those looking to migrate platforms to those looking for a full white label.
The provider’s commitment to pursuing true partnerships with its operating partners is reflected in its approach to holding regular dialogue with its clients about its platform and how its use and are now going a step further with an upcoming VIP client day. The latest initiative in its quest to offer the highest levels of service and responsiveness.
To be held from 27-28 September, Bede will be hosting a forum and feedback session for its clients at its headquarters in the heart of the North East, Newcastle, before treating them to a fine dining experience and the British Masters golf tournament at nearby Close House.
Michael Brady, CEO of Bede Gaming, said: “At Bede we have built our success on a foundation of treating our clients and suppliers as true partners, and ensuring that we take their feedback into account is a core part of our long-term growth strategy.
“This is the first, in what we hope will become a regular date in the calendar for all our partners.
“Hosting an event like this is reflective of our open approach to the thoughts and needs of our partners. We recognise speaking to our operators and suppliers on a regular basis is a key part in ensuring we continue to deliver products of the highest quality and shows our commitment to offering a first class service.”
Founded in 2012, Bede Gaming employs the latest in modern technology to provide secure, high-quality products to create a world class gaming experience.
Bede Gaming signs a partnership agreement with leading online content developer Core Gaming.
The deal sees Core Gaming’s portfolio of state-of-the-art HTML5 titles delivered through the Bede PLAY platform, all available to Bede’s operating partners via a single integration.
Core Gaming joins an extensive group of premier suppliers integrated into the Bede PLAY platform, including IGT, Novomatic and Scientific Games.
Michael Brady, CEO of Bede Gaming, said: “Core Gaming has established itself as a preeminent provider of content to the igaming industry, and we are excited to make its titles available to our operating partners via Bede PLAY.
“Bede PLAY now has more than 2,000 titles from accomplished suppliers available via one easy integration, and this agreement with Core Gaming marks an important milestone as we build on our reputation as a leading software provider.”
Justin Chamberlain at Core Gaming, said: “We have been tremendously impressed by Bede Gaming’s commercial and technical acumen from when we first began discussions, and are thrilled to have signed a deal to integrate our games onto the Bede PLAY platform.
“Our high quality HTML5 software has proved hugely popular with players across the board, and we look forward to working closely with Bede Gaming as we grow our operations together.”
Bede PLAY offers a completely flexible gaming solution and robust security measures, and is quickly establishing itself as the first-choice option for innovative operators globally.
Founded in 2012, Bede Gaming employs the latest in modern technology to provide secure, high-quality products to create a world class gaming experience.