Category: In the news

Ontario Lottery and Gaming Corporation (OLG) has announced that it is bringing more choice to customers with Direct Pay, a secure and intuitive way to buy lottery products online.

This is a significant milestone in the partnership between OLG and Bede Gaming, which has seen the entertainment corporation further increase its competitive edge since migrating to Bede’s platform. Players who have a valid OLG.ca account now have the option to purchase single tickets and lottery subscriptions for a variety of OLG lottery products via the website and the OLG app. Notably, players can buy directly with Visa and Mastercard, without having to first deposit funds into an e-wallet or pay cash advance fees.

“As the first gaming provider in Canada to offer Direct Pay for online lottery purchases, OLG is ahead of the pack when it comes to providing customers with convenient and flexible payment options,” said Amanda Marshall, OLG’s Vice President of Digital Product Integration. “Investing in our payment capabilities supports our plan to put the customer at the heart of everything we do while delivering an unmatched and integrated digital gaming experience to players in Ontario.”

Direct Pay is the most recent offering from the partnership which puts the player experience front and centre of product development. Bede is extremely proud to be supporting OLG’s digital transformation and its driving force to play for Ontario. One hundred per cent of OLG’s profits are reinvested into the Province to help build strong communities and improve the quality of life for all Ontarians.

Sarah Hitchcock, EVP Canada and Chief Product Officer, Bede Gaming, comments, ‘Bede continues to work in partnership with OLG to build great experiences for their players in Ontario. Players now have more ways to play the lottery via direct pay purchases and subscriptions, and this unlocks further initiatives to put the players first.’ She added, “We are excited to be working with a partner that not only shares our values but is also seeking digital excellence to create truly entertaining experiences for their players, it’s what makes us thrive.”

More on Direct Pay from OLG can be found on their website.

Bede takes home prestigious industry award at the EGR B2B Awards 2022

We’re pleased to announce our win at the 2022 EGR B2B Awards. Shortlisted in two categories, we took home the night’s most coveted trophy in the Full Service Platform of the Year award.

The success, which comes as we celebrate our 10 year anniversary, is a significant achievement in our history and is recognition of our staff’s dedication to improving our products and services to meet the needs of our clients and their customers.

Bede was born out of our founders’ shared frustration with legacy platforms and their limitations to make changes to the customer facing front end, leading to the development of their own player platform. Bede and its technology has grown exponentially since then and is now one of the most flexible solutions on the market for ambitious operators wanting to succeed in the digital arena. This award is a reflection of these credentials as evidenced across our client base.

Our parent company, Gauselmann Group also took home the Land Based Supplier of the Year at the SiGMA Americas Summit 2022, showing the global strength across the group.

And with a new CEO at the helm, more great things are yet to come, so watch this space!

A huge thank you to EGR for putting on such a brilliant night celebrating the incredible work that is happening in the industry and to our staff who make all of these things happen.

Bede Gaming is pleased to announce the appointment of Colin Cole-Johnson as CEO, ushering in the next phase of growth for the industry-leading online gaming platform.

Cole-Johnson joins Bede from Entain plc, where he was Gaming Product Director. Bringing with him over 20 years of experience, Cole-Johnson has been a major figure in the online gaming industry with director-level roles at some of the sector’s biggest operators including, Ladbrokes, William Hill and The Rank Group.

His appointment to the leadership role at Bede Gaming is the latest in a series of notable announcements from the software supplier, which became part of the Gauselmann Group in March 2020.

Since 2011, Bede has proven its strength in the provision of digital technology for the online gaming industry. In the past five years, as well as becoming part of the German international conglomerate, Bede has grown to over 250 staff, established offices in multiple locations and has customers across three continents. As well as counting one of the world’s largest lottery and gaming organisations amongst its customers, Bede now boasts the handling of over £50bn in annual stakes through its platform, highlighting the company’s impressive growth in recent years.

Coupling this solid technical foundation with Cole-Johnson’s commercial and customer expertise will build upon Bede’s recent global expansion and enable the software supplier to evolve its premium platform offering into the ultimate operator-focussed product.

Colin Cole-Johnson, commented, “It’s a proud moment for me. Bede is a company that I’ve gotten to know well and admire over a significant period, so this is a brilliant opportunity to join and lead a strong team with a proven track record. Their achievements over recent years speak for themselves and the potential for the future is really exciting.”

The appointment of Cole-Johnson further cements Bede’s position among the industry’s technology elite and reinforces the stature of the business’ digital offering. Bringing in a CEO with significant operator experience indicates Bede’s ambitions to build the best possible product for customers.

Joe Saumarez Smith, Chairman, Bede Gaming added, “We are delighted that Colin has agreed to become CEO of Bede. He is an industry leading executive with a proven track record at some of the biggest gaming companies in the world. He already knows Bede’s industry-leading platform from his days as a client and we have no doubt that he will help the company further grow its position as the first choice gaming platform in regulated markets. On behalf of everyone at Bede Gaming and the Gauselmann Group, I am excited to welcome Colin to the team.”

Cole-Johnson’s new role takes effect from 4 April 2022; Bede’s current Managing Director, Alex Butcher, will become a non-executive director.

OLG has announced that a CAD$22m winning LOTTO MAX ticket was bought on OLG.ca, the lottery’s player platform, powered by Bede Gaming. The lucky winner took advantage of the ease of buying a ticket online and is the second big winner of over CAD$20m through the digital platform.

The Bede platform enables OLG.ca to provide an intuitive interface that guides users through the process of buying lottery tickets, offering engaging and tangible elements to select draws, numbers and tickets. Since 2021, Ontarians have been able to also enjoy further entertaining content on OLG.ca through additional verticals now available on the site. One of the first of which was casino games through Bede’s sister company, Blueprint Gaming.

OLG’s LOTTO MAX jackpot winner explained that he had signed up to their lottery subscription through OLG.ca because he had a tendency to forget to purchase tickets and was very pleased he did!

Garry, who works in IT, said he was numb with shock once he had counted the digits several times and realised he had won the jackpot – on his wife’s birthday no less! You can watch the heartwarming video interview with Garry here:

Video link: https://f.io/7AIyM1ri
Password: olg01

OLG launched its new digital gaming platform with Bede in October 2020 and has enjoyed many notable milestones since. As well as being able to rapidly offer new content and verticals to the site, a new app and surpassing 1m registrations, OLG also launched three new digital products and converted a further three much-loved lottery games into digital versions. One of which, was one of OLG’s oldest games, first launched in 1989. OLG now offers a total of eight online lottery games for players to enjoy.

Read OLG’s news release on the full story here.

Bede prides itself on not just being a technology provider but also being a transformative digital partner and OLG has certainly seen significant growth since the transition with gaming revenue up by over 50% since the migration to Bede.

“We’re absolutely delighted to see that the transition to the Bede platform has had an immediate impact on OLG’s digital performance,” said Alex Butcher, MD, Bede Gaming, “and to now be handling such huge wins shows the platform’s capabilities. It’s great to see Ontarians embracing the ease of digital. We know this is the future of lottery and it’s exciting to be driving it with such a forward thinking partner as OLG.”

Sarah Hitchcock, EVP Bede Canada and Chief Product Officer, added, “This is a brilliant success story in our journey to help OLG move more products online and show the effect digital has on business performance. Digitalising some of OLG’s oldest lottery products by launching across web and apps, shows how far OLG has come in embracing digital in their growth strategy and we couldn’t be more pleased to be supporting their transition.”

Since its transition to the Bede platform in 2020, Ontario Lottery and Gaming Corporation (OLG) has enjoyed transformative growth in its digital performance, with gaming revenue up by over 50%, it has been announced today.

“When we were selected as OLG’s new digital partner in 2018, the eyes of the world were upon us,” explains Alex Butcher, MD, Bede Gaming, “I am proud to say that we have proven the strength of our offering and the huge benefits lotteries can enjoy when partnering with a leading-edge platform provider. One which was created in and understands the digital age in which we now live.”

Offering customers an engaging and safe gaming environment is a priority for OLG and moving to Bede has been integral to creating significant advances in customer experience on digital and mobile for the lottery and gaming corporation.

The speed with which OLG are now able to go to market with fresh product offerings has been notable since their move to Bede, with a steady stream of success stories announced over the preceding year. From welcoming a host of new and engaging content providers, such as Blueprint Gaming, Everi, Evolution and AGS to being the first to offer single event sports wagering in Canada.

The global pandemic has highlighted the importance of a digital strategy for lotteries across the world and Bede is showing how these challenges can be answered through a strong digital partnership. As a result, OLG’s active monthly players have grown by over 60% since launch in October 2020.

Bede offers real time information on customer activity, allowing lotteries to react quickly and to provide the right content at the right time to the right person. This is vital to customer acquisition and loyalty.

As well as a focus on data analysis, the Bede platform also provides world class features in rapid third-party integration and Responsible Gaming tools, allowing for an incomparable customer experience. Its one-stop-shop solution means that lotteries can seamlessly connect their retail and digital experiences to enable smooth customer transition between the two channels.

MD, Alex Butcher added, “We’re thrilled to be supporting OLG’s digital transformation and delight in their successes as the lottery and gaming organisation continues to set itself apart from its competitors through a world class customer experience.”

Dave Pridmore, Chief Digital and Strategy Officer, OLG, commented, “We strive to give our OLG.ca customers unparalleled choice and entertainment so it is vital to us that we provide Ontarians with the highest quality gaming experience in a safe online environment.

The transition to Bede’s data rich platform has been integral to us being able to provide this for our customers and to continually improve our offering. The speed to market which we enjoy with Bede enables us to deliver outstanding content to Ontarians at the time they want it, giving us a significant competitor edge.”

Thursday the 3rd of December 2020: Broadway Gaming, operator of one of the largest UK Bingo networks, has signed an agreement with Bede Gaming to migrate its entire operation onto the award-winning online gambling platform.

This significant move for Broadway Gaming provides its hugely popular brands with the perfect impetus to drive growth through Bede’s technical and operational expertise. Fully licensed brands to join the Bede platform include Butlers Bingo, Glossy Bingo, Rosy Bingo, Dotty Bingo, Bingo Diamond, Casino of Dreams and Lucky247.

Broadway Gaming selected Bede as its next long-standing partner thanks to the flexibility, scalability and modularity of Bede’s powerful platform. The new platform also allows Broadway to build on its unwavering commitment to communicate with players at the right time using live data when monitoring player behaviour, which has never been more important.

Bede’s solution will let Broadway players benefit from a quicker and more reliable experience while simultaneously diversifying the content portfolio. Instant access to a wide selection of the best titles from land-based and digital providers is granted through a single integration.

David Butler, CEO at Broadway Gaming, said: “Following a carefully considered exploration of potential providers, Bede’s forward-thinking and agile platform proved the best for our exciting expansion roadmap. Our shared philosophies on functionality, responsible gaming, compliance and innovative technology promises a long and beneficial partnership.”

Alex Butcher, Bede’s Managing Director commented; “Bede are excited to partner with Broadway Gaming and to bring them onto the Bede Platform. Broadway Gaming are an Operator who are not only tuned into the UK Bingo and Casino marketplace, but as a Team they are culturally and technically aligned to Bede, and we’re really excited about the potential together.”

Thomas Bone, CEO Merkur Online B2B Divisions said; “We are delighted to welcome Broadway Gaming, and look forward to working together successfully in the UK and beyond.”

Alistair Boston-Smith, Chief Strategy Officer at Bede Gaming, spoke to iGaming Business about his views on how the sector is using its technological prowess and marketing might to make gambling safer.

When the Gambling Commission recently challenged the sector to utilise its technological experience and talented minds to make gambling safer in the UK, they were perhaps preaching to the converted.

This is the view of Alistair Boston-Smith, chief strategy officer at Bede Gaming, who feels the industry has entered a new era, where it accepts things have to change.

Now, some brands are altering the way they operate, communicate and advertise – a move highlighted by the Gambling Commission’s announcement that three industry-led working groups have been established to tackle high value customer incentives, advertising online and responsible product design.

The Gambling Commission’s message to the industry could not have been clearer – use the expertise that helps you attract millions of customers to ensure they are better protected.

Saturation advertising
Advertising has been an area of particular concern for some time, with untargeted marketing attracting criticism from politicians, regulators, charities and, increasingly, the public at large.

Whether it’s saturation advertising during football match broadcasts or operators’ logos adorning the kits of footballers, critics contest this potentially normalises gambling and increases the risk of reaching vulnerable audiences.

However, the development of a more targeted marketing approach to customer attraction and retention has reduced the attraction of blanket advertising and highlighted its short-comings, according to Boston-Smith.

“These methods have their merits, but with the nature of our industry, and the responsibilities we have to ensure a safe environment, we’re always looking to reach an audience with meaningful, targeted messages.

“The industry needs to be proactive in using customer data and expertise to make timely interventions, utilising technologies .”

Machine learning
Boston-Smith explains that the tools integrated on the Bede platform allow operators to communicate with customers at the right time, using live data. This could be a moment when the operator wants to encourage further play or offer different games or – conversely, and going back to the potential benefits for safer gambling – urge them to take a break.

By using machine learning, operators and their marketing teams can improve the relationship with the customer.

“Targeted communication builds trust between the player and the company,” Boston-Smith explained.

“Using rich and highly targeted data to create smart campaigns by linking behaviours to interventions enables better decisions to be made about how and when a player will be reached; perhaps by a push notification, text or live chat session. It’s a lot more beneficial to contact the player when they’re actively interacting with the site.

“The operator must look to build the relationship with the player to build retention rates.

“By building this capability we can also ensure the operator is able to intervene and check on a player’s well-being – at Bede, we are striving to be the safest place to play so these features are core components of the platform.”

Stronger relationship
The technological developments mean data-led targeted campaigns are also more effective and economical than traditional, untargeted methods; naturally encouraging a stronger relationship between operator and customer, whilst also being proactive towards the ever-present responsible gambling duty.

“Historically the strategy has been to spread the net wide and try to bring as many new customers in as possible or get them to claim their bonuses, and that was pretty much the end of the journey.

“It is clear now that strategies have changed, and operators are now looking for longer term value. With new technologies and advanced data tools it’s easier than ever before for operators to tailor campaigns towards their customers for a personalised and protected journey, as opposed to the traditional blanket approach such as TV campaigns.

“A targeted, data-driven approach ensures operators yield more information about the success of their campaign, so return on investment can be measured.”

 

Bede Chairman, Joe Saumarez Smith, talks to SBC News ahead of Betting on Football about legalising sports betting in India.

With India on the brink of legalising sports betting, and a number of other countries around the world also mulling the idea, this year’s Betting on Football will be hosting a track focused upon the Global Markets that are considering liberalisation as well as looking at those that have legalised recently.

One of the panel discussions on the track that will take place is ‘India – On the cusp of regulation?’ where some of the expert speakers will be discussing the challenges that India may face, and the changing attitudes of legislators.

Among the panellists is Joe Saumerez Smith, Chairman at Bede Gaming, who spoke to SBC about how he believes that the liberalisation of the Indian market will largely be driven by Cricket, but the growing football and tennis markets may play a role in engaging with newer audiences.

SBC: Are attitudes changing in India with regards to sports betting legalisation?

Joe Saumarez Smith: Among the more enlightened politicians and sports administrators in India there is tacit acceptance that legalising and taxing sports betting is the only way forward. There is such a huge level of illegal sports betting within India and as we are seeing in Sri Lanka, match fixing and spot fixing is far more likely to happen in a market where gambling is not regulated.

However there aren’t many votes to be had in licensing sports betting and that is where the problem lies…

Read the rest of the article here:

https://www.sbcnews.co.uk/features/interviews/2019/03/06/joe-saumerez-smith-bede-gaming-legalising-and-taxing-sports-betting-is-the-only-way-forward-for-india/?mc_cid=e4e6160abf&mc_eid=7d124ef599

Provider is building on established market presence with fully-licensed and scalable platform

Bede Gaming, the award-winning supplier of software to the online gaming industry, is to kick-start 2019 with a concerted expansion in Spain.

The Bede platform is fully-licensed by the DGOJ, the Spanish gaming authority, and features a wide range of cutting-edge, proactive marketing tools alongside a portfolio of more than 3,000 games and two direct sportsbooks with Kambi and SBTech live on the platform.

Responsible gambling is central to the Bede platform, with deposit limits and automated flagging of players displaying signs of problem gambling behaviour setting it apart as the safest place to play.

Ross Haselhurst, Commercial Director, Bede Gaming, said: “Spain is a core target market for Bede as we look to capitalise on the significant commercial momentum of our platform. Spanish operator groups are well placed to take advantage of the transformative impact our vast range of high-quality content and powerful automated marketing tools can have, and we are enthused by the possibilities as we push further into the market.”

“We are seeing more and more operators that are looking to expand their footprint but find themselves crippled by the resources required to service new markets while maintaining performance in their core markets. By offering a direct and single route into the Spanish market, we’re predicting significant growth for Bede and our partners in the months to come.”

The growth opportunity in the Spanish market is clear, with online GGR rising 30% year-on-year during Q3 2018 according to the DGOJ.

The provider’s technology is already live in the Spanish market with leading operator Enracha.

Bede has enjoyed a strong period of commercial growth, having been selected by the Ontario Lottery and Gaming Corporation in September 2018 to provide the lottery’s new enterprise-wide digital platform.

This agreement came alongside a series of recent content integrations with leading providers including Play’n GO and SBTech.

Gaming Intelligence kicked off their 2019 ICE campaign with their annual awards and Hot 50 list announcement and one of our very own was featured. Product Director, Sarah Hitchcock was singled out as one of the top gambling execs in the industry. See below for GI’s write up on the woman behind our products. 

2018 was a transformative year for Bede Gaming, which landed its biggest commercial deal to date with Ontario Lottery and Gaming Corporation.

Bede has always backed itself on its tech, safe in the knowledge its platform is in good hands with product director, Sarah Hitchcock at the helm.

Hitchcock has been instrumental in defining Bede’s product roadmap during her six years at the company – and has been rewarded with Bede’s emergence as a major player in platform provision.

First seen: https://www.gamingintelligence.com/people/51015-the-gaming-intelligence-hot-50-of-2019