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Ontario Lottery and Gaming Corporation (OLG) has announced that it is bringing more choice to customers with Direct Pay, a secure and intuitive way to buy lottery products online.

This is a significant milestone in the partnership between OLG and Bede Gaming, which has seen the entertainment corporation further increase its competitive edge since migrating to Bede’s platform. Players who have a valid OLG.ca account now have the option to purchase single tickets and lottery subscriptions for a variety of OLG lottery products via the website and the OLG app. Notably, players can buy directly with Visa and Mastercard, without having to first deposit funds into an e-wallet or pay cash advance fees.

“As the first gaming provider in Canada to offer Direct Pay for online lottery purchases, OLG is ahead of the pack when it comes to providing customers with convenient and flexible payment options,” said Amanda Marshall, OLG’s Vice President of Digital Product Integration. “Investing in our payment capabilities supports our plan to put the customer at the heart of everything we do while delivering an unmatched and integrated digital gaming experience to players in Ontario.”

Direct Pay is the most recent offering from the partnership which puts the player experience front and centre of product development. Bede is extremely proud to be supporting OLG’s digital transformation and its driving force to play for Ontario. One hundred per cent of OLG’s profits are reinvested into the Province to help build strong communities and improve the quality of life for all Ontarians.

Sarah Hitchcock, EVP Canada and Chief Product Officer, Bede Gaming, comments, ‘Bede continues to work in partnership with OLG to build great experiences for their players in Ontario. Players now have more ways to play the lottery via direct pay purchases and subscriptions, and this unlocks further initiatives to put the players first.’ She added, “We are excited to be working with a partner that not only shares our values but is also seeking digital excellence to create truly entertaining experiences for their players, it’s what makes us thrive.”

More on Direct Pay from OLG can be found on their website.