OLG has announced that a CAD$22m winning LOTTO MAX ticket was bought on OLG.ca, the lottery’s player platform, powered by Bede Gaming. The lucky winner took advantage of the ease of buying a ticket online and is the second big winner of over CAD$20m through the digital platform.
The Bede platform enables OLG.ca to provide an intuitive interface that guides users through the process of buying lottery tickets, offering engaging and tangible elements to select draws, numbers and tickets. Since 2021, Ontarians have been able to also enjoy further entertaining content on OLG.ca through additional verticals now available on the site. One of the first of which was casino games through Bede’s sister company, Blueprint Gaming.
OLG’s LOTTO MAX jackpot winner explained that he had signed up to their lottery subscription through OLG.ca because he had a tendency to forget to purchase tickets and was very pleased he did!
Garry, who works in IT, said he was numb with shock once he had counted the digits several times and realised he had won the jackpot – on his wife’s birthday no less! You can watch the heartwarming video interview with Garry here:
Video link: https://f.io/7AIyM1ri
OLG launched its new digital gaming platform with Bede in October 2020 and has enjoyed many notable milestones since. As well as being able to rapidly offer new content and verticals to the site, a new app and surpassing 1m registrations, OLG also launched three new digital products and converted a further three much-loved lottery games into digital versions. One of which, was one of OLG’s oldest games, first launched in 1989. OLG now offers a total of eight online lottery games for players to enjoy.
Read OLG’s news release on the full story here.
Bede prides itself on not just being a technology provider but also being a transformative digital partner and OLG has certainly seen significant growth since the transition with gaming revenue up by over 50% since the migration to Bede.
“We’re absolutely delighted to see that the transition to the Bede platform has had an immediate impact on OLG’s digital performance,” said Alex Butcher, MD, Bede Gaming, “and to now be handling such huge wins shows the platform’s capabilities. It’s great to see Ontarians embracing the ease of digital. We know this is the future of lottery and it’s exciting to be driving it with such a forward thinking partner as OLG.”
Sarah Hitchcock, EVP Bede Canada and Chief Product Officer, added, “This is a brilliant success story in our journey to help OLG move more products online and show the effect digital has on business performance. Digitalising some of OLG’s oldest lottery products by launching across web and apps, shows how far OLG has come in embracing digital in their growth strategy and we couldn’t be more pleased to be supporting their transition.”