Bede is further expanding its content offering via an agreement with leading virtual
sports provider Kiron Interactive.
The deal will see Kiron’s full suite of 20 virtual sports and numbers games integrated into
Bede’s content aggregator platform, PLAY.
Kiron’s market-leading virtuals portfolio includes football, horse racing, greyhound racing
and motor racing titles.
The games will be available to all of Bede’s partners, including Tier 1 operator The Rank
Michael Brady, CEO of Bede Gaming, said: “Virtual sports have become an increasingly
important gaming vertical in recent years and sits well between casino and sports betting.
“We’re always looking to build on our products with high end games, so it was important to
extend Bede PLAY’s virtuals offering, and with Kiron’s portfolio among the strongest of its
type in the industry, adding Kiron made sense.
“Our operator partners will have access to world-class virtual sports games, which will
significantly improve retention, cross-sell and engagement.”
Steven Spartinos, CEO of Kiron Interactive, said: “Many innovative operators have
partnered with, and benefited from, Bede over the past few years, so we are excited to
bring our games to new audiences, where we know they will perform strongly.”