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Bede Gaming, the award-winning supplier of software to the online gaming industry, is continuing to build on its partnership-led approach by holding a client and key supplier day.

Bede Gaming is building an alternative route for operators, that gives them the flexibility to build their own differentiated offering on top of an established and high performing platform. This approach has been at the core of its business and appeals to a whole range of clients; from those looking to migrate platforms to those looking for a full white label.

The provider’s commitment to pursuing true partnerships with its operating partners is reflected in its approach to holding regular dialogue with its clients about its platform and how its use and are now going a step further with an upcoming VIP client day. The latest initiative in its quest to offer the highest levels of service and responsiveness.

To be held from 27-28 September, Bede will be hosting a forum and feedback session for its clients at its headquarters in the heart of the North East, Newcastle, before treating them to a fine dining experience and the British Masters golf tournament at nearby Close House.

Michael Brady, CEO of Bede Gaming, said: “At Bede we have built our success on a foundation of treating our clients and suppliers as true partners, and ensuring that we take their feedback into account is a core part of our long-term growth strategy.

“This is the first, in what we hope will become a regular date in the calendar for all our partners.

“Hosting an event like this is reflective of our open approach to the thoughts and needs of our partners. We recognise speaking to our operators and suppliers on a regular basis is a key part in ensuring we continue to deliver products of the highest quality and shows our commitment to offering a first class service.”

Founded in 2012, Bede Gaming employs the latest in modern technology to provide secure, high-quality products to create a world class gaming experience.

Bede Gaming signs a partnership agreement with leading online content developer Core Gaming.

The deal sees Core Gaming’s portfolio of state-of-the-art HTML5 titles delivered through the Bede PLAY platform, all available to Bede’s operating partners via a single integration.

Core Gaming joins an extensive group of premier suppliers integrated into the Bede PLAY platform, including IGT, Novomatic and Scientific Games.

Michael Brady, CEO of Bede Gaming, said: “Core Gaming has established itself as a preeminent provider of content to the igaming industry, and we are excited to make its titles available to our operating partners via Bede PLAY.

“Bede PLAY now has more than 2,000 titles from accomplished suppliers available via one easy integration, and this agreement with Core Gaming marks an important milestone as we build on our reputation as a leading software provider.”

Justin Chamberlain at Core Gaming, said: “We have been tremendously impressed by Bede Gaming’s commercial and technical acumen from when we first began discussions, and are thrilled to have signed a deal to integrate our games onto the Bede PLAY platform.

“Our high quality HTML5 software has proved hugely popular with players across the board, and we look forward to working closely with Bede Gaming as we grow our operations together.”

Bede PLAY offers a completely flexible gaming solution and robust security measures, and is quickly establishing itself as the first-choice option for innovative operators globally.

Founded in 2012, Bede Gaming employs the latest in modern technology to provide secure, high-quality products to create a world class gaming experience.

Joe Saumarez Smith, chairman of Bede Gaming, spoke at the Betting on Sports conference this week. He addressed a panel on Betting on Cricket, which was well attended by delegates from around the world.

Betting On Sports Conference Day

The conference, which was attended by more than 1,200 executives from across the sports betting industry, saw more than 40 different panels on all aspects of sports betting, including a particular focus on the fast-growing area of eSports.

Mr Saumarez Smith told the conference: “Cricket is one of the best games for betting on but it’s extremely tough for trading teams to price accurately. The huge number of variables such as the speed at which the wicket deteriorates, the moisture in the air and the decision making of captains about who to bowl when means you can’t easily build a pricing algorithm. In a world where trading teams are increasingly being replaced by automated feeds, this produces a challenge for cricket to gain more market share of the global sports betting market.”

The panel was led by Stephen Carter, editor of iGaming Business, and also included Anthony Charles, executive director of Genius Tech Group, Dave Tharp, managing director of Living Sports and Matthew Glazier, managing director of Bookies.com.

Bede was also a sponsor of the conference show, highlighting how the Bede platform can support any third party sports betting software supplier and can offer deep integrations with cross-channel bonusing, something that rival platforms cannot support.

The Sunday Times Hiscox Tech Track 100 placed Bede Gaming at number 76th on its prestigious league table. The recognition as one of the fastest growing privately owned tech companies in the country shows the success Bede has enjoy since its inception 5 years ago.

Bede is one of many contributing to the North East’s thriving tech scene and this placement shows the talent that can be found in the region as it continues to compete on a national and international level.

The company’s inclusion in the 17th annual publication is one of many achievements by Bede over the past few years, joining awards from the likes of EGR and Dynamo for product and growth respectively. As well as being awarded ISO 27001 certification, shows the continuation of the gambling software provider’s upward trajectory towards its goal of becoming the first choice gaming platform in the industry.

Bede Gaming, one of the fastest growing tech firms in the North East, has thrown its backing behind one of the region’s junior swimming stars. Emily Large is the European Junior Champion for 200m Butterfly, in which she also holds the British record for her age group, which she set at the European Junior Swimming Championships in Hungary last year.

The hugely talented Ponteland teenager, who swims for Newcastle Swim Team and is coached by Ryan Livingston, is a rising star in the swimming world with two other British short course records to her name in the 200m Butterfly and 400m Individual Medley. She is the current British National champion for her age group in 50 / 100 / 200m Butterfly.

At the end of 2016 she was named Pullbuoy’s Junior Swimmer of the Year and was shortlisted for the British Swimming’s Emerging Athlete of the Year.

Andy Thompson, HR Manager at Bede Gaming, said, “We’re extremely excited to be sponsoring Emily in her bid towards world swimming domination. It’s fantastic that we have such talent here in the North East and we want to do everything we can to give her the resources she needs to reach her goals. Shes already the fastest female in her age group in the world for the 200m Butterfly and we’re really looking forward to seeing her further successes as she progresses her career.”

Bede Gaming were able to connect with the King’s Priory School student through Sport Newcastle, a sports charity who support North East athletes.

Sponsorship Bede Gaming

Mike Booth, vice-chair Sport Newcastle, added, “Sport Newcastle are delighted to welcome Bede as the major sponsor of Emily Large one of our brightest young Sports Scholars. Emily will join a long list of scholars, including Victoria Pendleton and Jonny Wilkinson whose early sporting progress was assisted by the generosity of local businesses. The support that Bede are providing will undoubtedly help Emily financially but it also gave her a huge boost as she headed off to compete in the World Juniors.”

Jenny Large, Emily’s mum, commented, “Emily’s rising profile and swimming success means a daily learning process for us as parents and family. We are proud of what Emily is doing in the pool and know that this is made possible by her dedicated coaching team at Newcastle Swim Team.  The generous support of both Sport Newcastle, through nominating her as one of their Sports Scholars, and her new sponsor Bede Gaming will be a key factor in helping her pursue her dreams.”

Since this press article was released, Emily has been crowned the World Junior Champion for 200m Butterfly, breaking the championship record in the process, which had previously stood for 9 years. She also found out she received straight As and A*s in her GCSEs!

Totally Gaming interview CEO, Michael Brady on his thoughts on the online bingo sector, where he urges the industry to adapt.

The Days of Doing “What has Always been done” are over.

Transcript:

While the online bingo sector is at something of a crossroads, there are some interesting new developments on the horizon.

Totally Gaming: How would you assess the state of the online bingo sector in 2017?

Michael Brady: I think it’s at a bit of a crossroads. The days of doing what has always been done are over, and those that stand still will continue to lose market share. There are obviously regulatory and taxation headwinds which we need to battle, but there are some good things happening and some promising developments on the horizon.

There is plenty of potential for growth not only in the world of bingo and slots, but in adjacent sectors like lottery, which has been a missed opportunity to date.

TG: What were some of the key issues that arose during your panel at the Online Bingo & Slots summit?

MB: I think one of the main takeaways was the pressing need for choice. Choice for players and choice for operators in order that they can provide it. So much of what has gone before has been ‘one size fits all’, rigid and inflexible. But players aren’t all the same and the technology that serves them has to be adaptable to their different requirements.

It’s something that the industry is really starting to think about: the power to differentiate is so important now and having access to platforms – like Bede’s Hub and Play – that give that control back to operators is an essential part of any digital offering and will be even more so in the future.

TG: What are the main challenges currently facing the online bingo sector, and how is Bede Gaming working to overcome those hurdles?

MB: I think regulation is biting and will continue to bite for some time to come. Advertising and the way that is changing is also a challenge for everyone involved on the player-facing side, with knock-on effects for suppliers like us as well. These are things that need to be met head on, with innovative solutions being found to protect not only the vulnerable, but the viability of the industry too.

There have also been big changes in player attitudes and demands in recent times. That is bringing about new market realities, including the need for better player data acquisition and the better implementation of that data. This, in particular, is where operators with cumbersome, outmoded legacy technology are struggling.

TG: What would you say to those operators who still believe online and land-based bingo are rival – and not complementary – sectors?

MB: It’s probably not for me to tell them anything, as their customers will do the talking for me. In fairness, there aren’t that many around who still have these very defined sectors, but those that do are missing out on a whole lot of opportunities. Those that have got an omni-channel solution can still do an awful lot more.

The challenge for all of us is to harness the technology available to drive innovation and find better ways to leverage some of the great brands we have in this industry.

TG: More generally, was the Online Bingo & Slots Summit a successful event?

MB: Yes, I thought so. There was a good mix of people there from both within the sector and external to it, which always brings about lively debates. It’s always good to get different perspectives on the same issues and challenges. I think there’s a recognition that with the right mindset, technology, and desire to innovate, we can all move forward and provide a far more satisfying user experience for the players.

Article seen on Totally Gaming

Bede has strengthened its casino offering by striking a deal with live dealer provider Ezugi.

Under the agreement, Ezugi’s full suite of live casino games including blackjack, roulette and baccarat, have all been integrated onto Bede’s content platform, PLAY.

Through Ezugi’s products and services, Bede’s clients will be able to provide their players with the same excitement, trust, and sophistication found in the real casino gaming experience.

Michael Brady, CEO of Bede Gaming, said: “The live casino market is one of the fastest-growing sectors in the industry and as such is highly important that we offer our partners a wide-selection of live dealer games to choose from.

“Partnering with Ezugi, one of the industry’s premier providers, will ensure we meet our client’s expectations. We’re thrilled to be working alongside them and to share their full portfolio of innovative games.”

Sagi Ifrach, Commercial Director of Ezugi, added: “We’ve been admirers of Bede Gaming for some time now and it’s great to be working alongside such a high-performing gaming platform.

“Partnering with Bede was a no brainer for us and following a straightforward integration, our games are now available to their customers via Bede PLAY. Enhancing our partners’ offerings is what we strive for and this will clearly bring fantastic opportunities for both Ezugi and Bede.”

Bede PLAY offers a completely flexible gaming solution, combining the top content in the industry with first class marketing tools and robust security measures, and it is quickly establishing itself as the first-choice option for innovative operators globally.

Red Tiger Gaming announces today that its suite of market-leading slots games are now live on brands operated by Intellectual Property and Software (IPS).

IPS, which is powered by Bede Gaming’s platform, operates casino and bingo brands in the UK, Ireland and Sweden, including Pink Casino, 21.co.uk, Health Bingo, Bingo.ie, Svenska Casino and Rosa Casino.

The deal means players will now have access to top-performing titles such as Dragon’s Luck, Arcade Bomb and Lucky Wizard, with the supplier’s innovative jackpots to be added in the coming weeks.

The integration includes Red Tiger’s ground-breaking Smart Spins promotional tools, which offer a uniquely flexible suite of bonusing and cross-sell functionality delivered via an in-game dialogue module.

It follows hot on the heels of several new high-profile Red Tiger partnerships with GVC, PokerStars, iGaming Cloud, Betsson and the recently announced supply deal with Rank Group.

Red Tiger’s Managing Director, Gavin Hamilton, said: “This is yet another great deal for Red Tiger Gaming, putting our award-winning slots games in front of new players in the UK, Ireland and Sweden.

“Our games take player engagement and fun to the next level, as demonstrated by their outstanding KPIs. We believe they will be a great addition to the IPS brands, and will be a big hit with their players.”

Michael Brady, CEO of Bede Gaming, added, “We are always seeking top quality games providers to strengthen our products and give our clients, like IPS even greater choice, so integrating Red Tiger was a no-brainer for us. They are a fantastic addition to our list of premium partners.”

Ian Erskine, MD, IPS, said, “Integrating Red Tiger’s award-winning slots was a straightforward decision for us. We always look to bolster our portfolio to give our players an even better playing experience and Red Tiger Gaming is the perfect partner for this. We are particularly excited about adding the Red Tiger jackpots, proven in the industry to drive player engagement and increase lifetime value.”

Red Tiger Gaming has rapidly become well-known in the industry for its quality games and innovative bonus tools that drive incremental revenue, and recently took home the trophy for Innovation in Slots Provision at this year’s EGR B2B Awards.   

Just over two years old, the company is now at full pace with its European roll out.

CEO, Michael Brady, is quizzed by SBC News on forming one of the fastest growing tech companies in the UK and how out of the box thinking is fuelling the company’s rapid rise in the gaming industry.

SBC Leader Profile: Michael Brady

Transcript:

Having formed one of the fastest growing technology companies within the betting and gaming sector, Michael Brady, CEO, of Bede Gaming tells SBC how his firm’s growth has been driven by thinking outside the box and working on new industry dynamics with its growing portfolio of clients

 _______________________________ 

SBC: Hi Michael, Bede Gaming is one of the newer industry platform providers. How and why has your team gained noticeable and significant industry partnerships in a short space of time?                             

Michael Brady: Primarily because we have taken a far more flexible and open approach to platform provision, particularly when compared to legacy providers. Bede was born out of our own frustrations with other providers not being flexible or fast enough to fit with companies’ digital objectives.  We identified an opportunity to offer a platform in partnership with operators, rather than simply rolling out a one-size-fits-all solution to everyone. This means sharing APIs with operators and allowing them to personalise and differentiate their offering to players. We aren’t restricting clients to only follow our path, they can follow their own direction and Bede’s APIs mean integration is lightning fast. We integrated the Kambi Sportsbook in 10 weeks for Rank, for instance. Through a single integration, operators can get access to nearly 2000 games across multiple providers. The result is a platform that gives operators the control to react swiftly to the challenges of the industry, whether they be adapting to new legislation or entering emerging markets.

SBC: How does the development and planning of your operations and services differ from industry legacy platform providers?

MB: I would say there is a fundamental difference in the way we develop. We are far more collaborative than legacy providers, many of which have achieved scale to an extent where they have lost touch with what operators want. We heard many operators telling us that they’d love to leave their legacy provider, but there was no viable alternative. Bede proves there is another way; we plan our offering around the demands of our clients, so that means building strong relationships. We’ve done exactly that with the likes of Rank Group, and it has been mutually beneficial for both sides. Feedback on our platform allows us to improve immeasurably and because we build on a single code base, all operators benefit from all updates. This open approach results in a scalable model rather than the silos created by some legacy providers.

SBC: As an industry tech stakeholder, Bede is unique in offering three integrated services (platform, white-label and games content), how do you maintain an effective balance between each provision?

MB: Increasingly, operators are looking for ways to bring these different components together without sacrificing quality, and that is at the heart of what we do at Bede. Having a truly open platform, like ours, allows customers to choose the suppliers they want to work with, as well as knowing they have access to the best-in-class providers already integrated with Bede. The three different services we offer gives operators the flexibility to pick the option that is right for them. As integration is such a straightforward procedure, we are able to build relationships across the board with suppliers and content providers, and in many cases offer a greater depth of integration than an operator could achieve if they went the direct route.

SBC: Your team has placed a significant emphasis on client security and data protection? Why is this a core dynamic for your firm’s development and strategy? 

MB: Security is a critical issue for operators today, and this will only increase when the General Data Protection Regulation (GDPR) becomes law in May 2018. The GDPR places a greater level of accountability on data processors on issues such as information security breaches. It means that if an operator is not completely confident in the security of its data, it is playing a potentially catastrophic game. This was the motivation behind Bede applying for and achieving ISO 27001 certification, which verifies our platform to the highest security standards in the industry. Only a handful of providers have the certification, so it places us much higher than our competitors in that it marks us out as taking the right measures to protect our partners. With Bede, they are in safe hands.

SBC: Looking ahead what new services and provisions does Bede want to bring to market in the coming months, what should industry stakeholders keep an eye out for?

MB: We are always developing our core platform and also expanding our content aggregation service, Bede PLAY, with additional titles from the best games developers around the world. Operators are looking for this combination of flexible platform and world-class content provision to compete in the fast-changing gaming landscape of today. Bede PLAY brings together the best land-based and digital content and provides operators with Bede’s powerful marketing tools, all from a single integration. Legacy platforms simply don’t offer the level of control and speed to market operators are after but we are showing there is another way. It will only be those who can adapt to the challenges of newly-regulating markets that will succeed.

The Rank Group recently reported 13% digital revenue growth, with 35% uplift in its Grosvenor Casino brand digital performance, and credited Bede Gaming with enhancing its digital platform to generate these significant gains.

Having switched to Bede in 2016 from OpenBet, Rank has not only seen strong growth in the digital field but has also achieved greater operational efficiency, due to Bede’s front line operator tools.

Flexible Gaming Solution

Rank needed a solution to fit with its ambitious online plans, and one which provided the group with flexibility and efficiency to control their own digital objectives.

Rapid Supplier Integration

After migrating to Bede’s gaming solution, the operator looked to introduce a sportsbook to its other successful offerings. Bede completed the integration of Kambi sportsbook in just 10 weeks. The speed of the integration, combined with the quality of Bede’s live data, enabled Rank to have a particularly successful Cheltenham Festival.

Strong Digital Growth

Rank, who reported substantial benefits to their digital casino brand following the migration to Bede, continues to make use of Bede’s robust platform, and has already reported positive numbers for this year, sustaining its upward trajectory in the digital arena.

Rank attributes much of its strong growth to Bede’s powerful back office software, which includes comprehensive campaign management, advanced bonusing and detailed player management. The hugely successful partnership between the two companies is seeing further collaboration in more innovative projects, with releases due throughout the year.

Adam Joseph, Director of Digital Operations at the Rank Group Plc, said:

“We are extremely pleased with how we’ve been able to work with Bede to deliver such a successful outcome.

 

The perceived risk of moving to newer technology was unfounded. Bede allows us the flexibility, speed and control we need to transform our digital plans and we look forward to continuing our work with them to see how much they, and we, can grow in the future.”

Michael Brady, CEO of Bede Gaming, commented:

“Our company’s mission is to become the first-choice gaming platform in regulated markets and Rank’s digital growth is proof that we can achieve this goal. We take our client’s needs and requirements seriously and look to work in partnership to achieve these successes.

 

The Rank Group is a forward-thinking company that wants to use innovation to push the industry upwards, which is exactly the sort of attributes we look for in a partner. The strength of our platform, both in terms of security and flexibility, is second to none and we look forward to using it to continue Rank’s success.”

 

image: pixabay.com