Bede Gaming, digital platform specialists to the online gaming industry, has agreed a landmark deal with Sun International which will see Bede enter the South African market for the first time.
Under the terms of the agreement, Bede will become the group’s preferred online gaming technology partner and will license its flexible platform to Sun International to provide sports betting to customers exclusively in South Africa.
Sun International will leverage the Bede platform to support its digital growth ambitions in the market, including its leading Sunbet brand.
Bede continues to establish itself as the number one choice for operators looking to grow quickly in the digital arena. Its flexible platform is supplier agnostic and has proven its ability to integrate quickly, giving operators an extensive choice of suppliers.
Anthony Leeming, CE, of Sun International, remarked “To leverage in the digital environment we require a flexible platform that will allow us to deliver the world-class experience which our customers expect.
“For this reason, it was an easy decision to partner with Bede, which has enjoyed significant success in other markets.
“The team has been a pleasure to work with and we are excited to continue our partnership.”
Michael Brady, CEO of Bede Gaming, said: “To enter the South African market with such a respected name as Sun International really underlines our commitment to grow Bede’s footprint in global regulated markets.
“We have been selected by Sun International because we offer a flexible platform and lightning fast integrations that have proven successful in multiple jurisdictions.
“Operators are demanding greater speed and flexibility, which is something we are able to deliver.
“We look forward to building a long and mutually beneficial relationship with Sun International, and will continue to build upon our market-leading offer.”
Head of Partnerships, Mark Rehorst-Smith, gives his take on this year’s SiGMA.
SiGMA, “Summit of iGaming Malta”, now in its third year, was bigger this year than ever before, with the show being a focal point for the flourishing iGaming business out there. It was great for Bede to attend and catch up with a number of our existing suppliers, along with exploring some new opportunities both B2B and B2C.
The variety of products available on the content side was encouraging, with a mix of both innovation on existing verticals and also the evolution of streaming content. It’s proving to be a good place to see developments in gaming content and to keep in touch with suppliers at the forefront of the industry.
This conference is definitely one, where we’ll be looking to put in a regular appearance. 2018 will see us pushing Bede PLAY – our content aggregator platform, which offers operators industry-leading marketing tools with which to achieve their digital ambitions, rapidly – and as we continually grow the quality of our content, both in terms of suppliers and innovation, it’s important that we’re making the right partnerships and SiGMA is a fantastic platform to do that.
So we’ll see you in Malta next year for sure, but in the meantime, feel free to contact us to talk content, products and partnerships. We’ll definitely be able to help.
Swedish app developer, SpiffX, announced today that they have signed a distribution agreement with Bede Gaming to release their content through Bede PLAY. Once integrated, Spiffx will be able to reach all Bede’s customers with one connection.
Lennart Gilberg – Acting CEO and Director of Spiffx AB said: “The partnership with Bede Gaming gives Spiffx the ideal distribution platform for the Take5 games with prominent Tier 1 industry operators. By integrating with Bede, we can integrate quickly and efficiently to multiple operators via the one connection. We are very happy to be working with the Bede team and to have our content on a respected, market leading platform.”
Michael Brady – CEO of Bede Gaming said “We are always looking for new and innovative content to add to our platform. The Take5 in-play games are fun, dynamic and a great acquisition, retention and cross-sell tool for operators who have a sportsbook license. The Spiffx team are constantly launching alternative content, which we can offer to our customers.”
SpiffX operates a trading platform with an option market and a darkpool for trading in sport odds through the web site www.spiffx.com. Furthermore, SpiffX develops and provides consumer products with leverage. The operation is conducted and operated by SpiffX Malta Ltd under gaming license LGA/CL3/851/2012 issued by the Malta Gaming Authority on the 26th of April 2013. SpiffX AB is listed and publicly traded on First North in Stockholm, Sweden and G&W Fondkommission is its certified advisor.
This press release is a translation of a release made earlier today by SpiffX in Swedish. The release contains insider information that SpiffX AB is obliged to make public according to EU’s market abuse regulation. The information was given by the contact person for public release on the 29nd of August 2017 at 10:15 CET.
For further information please see www.spiffx.se
Last night (7/11/2017), the Sunday Times Hiscox Tech Track Listees were honoured at an awards dinner in London. Bede was placed at 76 on the league table of Britain’s fastest growing tech companies.
Bede was recognised for its impressive growth and successes since its inception in 2012. The award is a nod towards its cutting edge platform for operators in the online gambling industry. Currently powering some of the biggest brands globally, Bede processes tens of millions of transactions per month.
The evening celebrated some of the most outstanding, and exciting, privately-owned businesses in the technology, media and telecoms (TMT) sector. The total turnover of the 100 companies featured in the league table this year was £2.9bn. A figure that has increased from £414m in 2001, showing the growing success of the tech sector.
Gary Head, MD, Alternative Distribution at Hiscox Insurance, said in his introduction to the attendees, “The companies making up this year’s league table are testimony to the great depth of entrepreneurial experience in the TMT industry. Such a breadth of skills and experience matters more than ever, as the widespread adoption of internet-based technology means almost all businesses are tech companies now. Congratulations to all the companies featured this year.”
Michael Brady, CEO of Bede Gaming, added, “It was great to meet with such titans of the British technology industry and a proud day for Bede Gaming to be in such company. The breadth of knowledge in the room was inspiring and my thanks go out to The Sunday Times and Hiscox for this recognition.
Bede Gaming continues to grow an innovative technology business to service the International Gaming market whilst staying close to its roots in the North East of England.”
For those in the gambling industry who only want to work in regulated markets, Germany has been a frustrating country. There have been several regulatory false dawns and I shudder to think how much lawyers and consultants have made out of the shenanigans around the various on/off licensing sagas. Meanwhile operators like Star Games and Bwin have been making a fortune from German customers.
On the legal front it only gets messier. While it looked like the 16 Länder had finally agreed a workable interstate treaty on sports betting, which would have come into force on 1 January 2018, Schleswig-Holstein blocked it on the basis it does not incorporate legislation for casino and poker. They instead said they would prefer to reintroduce the legislation that saw them licence 23 online casino and 25 sportsbooks in 2012.
Meanwhile, the German tax authorities have written to all the big operators, reminding them to make sure they are paying VAT at 19% on their gross gaming revenues since 1 January 2015. According to my market sources, almost everyone has complied, which means that the vast majority of the German online gambling market is now effectively paying tax on their not entirely legal revenues. When the tax authorities of Frankfurt am Main III (online sports betting) and Berlin Neukölln (online casino) bank those payments, is that a tacit admission that the federal government is effectively giving permission for European operators to take money from German customers?
At the same time financial markets’ appetites for light grey revenues seems to be growing, with revenues from countries like Germany and Sweden only moderately discounted to fully regulated markets and even profits from places like Japan and Norway attracting decent multiples.
Speaking to chief executives of some big operators and software companies who have until now stayed out of Germany, it appears that their patience may finally be cracking. Earlier this month (Oct 3) Scientific Games took Germany off its banned list, although that perhaps was more a reflection of the fact that once they acquire NYX OpenBet it will have some fairly substantial revenues from what must now be Europe’s second largest online market. I am expecting several other big companies to open up Germany as an acceptable market over the next 12 months.
What are the consequences of this? For Germany’s tax authorities it should mean a decent payday. Likewise for their media companies, who also seem to be a lot happier about the risks of taking advertising from gambling companies.
But what will the politicians and legal authorities make of it? It feels like the gaming operators are hoping that Germany goes the same way as Sweden where, slowly but surely, a very light grey market becomes taxed and regulated. But this is by no means a certainty. A large number of the states are extremely conservative in their outlook and are particularly opposed to any increase in access to slots and table games. Sports is less of a problem, not least because thanks to the likes of Tipico, there are betting shops on most high streets and footballers, like Oliver Kahn, advertise sports betting on national television. Casino and poker are definitely not certainties to make it through the licensing process.
For the next couple of years, it doesn’t look likely there will be huge changes from the current situation. But as more operators enter the market, the push for a fully taxed and regulated market – by both operators who want to fully legitimise their revenues and by politicians who don’t like companies operating outside the law – can only become greater.
Written by Joe Saumarez-Smith, Chairman Bede Gaming, for EGR Intel. The original can be found on their site at http://egr.global/intel/opinion/playing-the-long-game-in-germany/.
This article is printed with permission from EGR.
The Rank Group plc reported digital growth of 19% for the 16 weeks to 15 October 2017 at their Annual General meeting today.
Digital revenues at Grosvenor Casinos was up 34% and Mecca Bingo’s online operations were up 11%.
Rank moved their entire digital operation to Bede in March 2016 and has seen strong growth since that point.
Michael Brady, chief executive of Bede Gaming, said: “We are delighted that Bede’s biggest client is seeing such excellent digital growth and we look forward to supporting them in the years to come, both online and in their retail offering.”
Both Rank chief executive Henry Birch and his digital team have publicly stated that Rank’s digital growth has been strongly enhanced by Bede’s platform. Adam Joseph, director of digital operations for Rank, has said: “The perceived risk of moving to newer technology was unfounded. Bede allows us the flexibility, speed and control we need to amplify our digital plans and we look forward to continuing our work with them to see how much they, and we, can grow in the future.”
Ivor Jones, leisure analyst at Peel Hunt, wrote in a note to clients this morning: “The digital speedboat continues to grow and have an increasing impact on the growth of the liner it is pulling along. The best is yet to come, with single wallet completing the digital transformation project and giving management the tools to monetise the substantial player base of the offline
Business. We reiterate our Add recommendation.”
Developer’s full suite of games seamlessly integrated onto Bede PLAY
Bede has significantly expanded its content portfolio after entering a partnership with The Games Company.
Under the agreement, the developer’s full suite of HTML5 desktop, mobile and tablet games have been integrated onto Bede’s content aggregator platform, PLAY.
The Games Company is an independent UK company, which has a wholly owned development team based in Portugal and offers third-party content through its own platform.
Premium titles such as Mariachi Mayhem, Cash Cowboy and Two Tribes are now available to all Bede’s clients, including Tier 1 operator The Rank Group.
Michael Brady, CEO of Bede Gaming, commented: “Adding premium content to our offering is a key part of our ambition to become the first-choice gaming platform in regulated markets. Partnering with The Games Company is a major step towards achieving that goal.
“We’ve been hugely impressed with the high standard of games they offer, and with their games performing well, they make an attractive proposition for our customers.”
Hans Winkelmann, MD of The Games Company, said: “Bede Gaming is known for its high-performing gaming platform, and we’re thrilled to be working alongside them.
“The integration process has been very straightforward, thanks to the platform’s flexibility and scalability. The speed of it means we are quickly accessible and the openness of Bede PLAY means our content is now available to any of their clients’ brands without need for separate integrations.”
Operators have long struggled with the question of whether it is best to buy or build their technology, but perhaps this is the wrong question to ask. There is an alternative.
How an operator accesses the best products and technology to deliver a great user experience has changed in recent years. Around six or seven years ago, the vast majority of operators opted to licence their technology from third party suppliers, recognising the need to outsource due to lack of internal expertise. However, as many operators selected the same technology partners, many ended up looking like clones of one another and lacked the ability to differentiate.
Providing tailored solutions for individual operators was neither cost-effective nor technically viable for many platform providers. Instead, they provided a one-size-fits-all option to each brand, placing the onus on them to ensure their marketing and not their product proposition was what made them stand out from the crowd.
With costs rising, some operators decided to take their technology in-house. These projects have produced somewhat mixed results to date. Some have seen success, but the majority of these have been private businesses who can commit significant budget and have focused on a particular vertical, like sports, for example.
In most cases, however, operators cannot make the sort of commitment required to construct a platform equivalent to that produced by a dedicated third party supplier. Operators have more pressing priorities and focus their expertise in other areas, on which their businesses rely.
At Bede, for instance, the last 6 years has been dedicated to building the most flexible solution in the industry. It’s hard to shortcut this, especially if you’re looking for a quality product as opposed to a quick fix.
However, this isn’t to say that operators shouldn’t look at building a platform as an option. Indeed, it is crucial that suppliers do not ignore the compelling reasons for operators to build their own technology, particularly in Europe’s mature markets where thin margins put additional, and sometimes heavy, pressure on internal efficiencies.
And this is where we’re saying there is an alternative route. One that allows operators to build their own functionality on top of a flexible and open platform. That delivers a differentiated proposition without sacrificing quality or refocusing critical business resource towards lengthy in-house projects.
It is vital that operators look at the technology that is now available and understand that they can use it to take back the control they’re looking for to deliver their own digital objectives.
Delivering a future-proof alternative to an existing legacy platform is perceived as a risk, particularly among major PLCs whose board and shareholders are under a lot of pressure to maintain growth. In this case, it’s almost always easier to go for the safe choice but that doesn’t necessarily make it the right choice.
And with aggressive challenger brands making their presence felt, operators that prevaricate could find themselves at risk of losing market share.
This alternative approach allows operators to license a high functioning platform and also have the power to build upon it, making the technology act as the enabler to differentiation, choice and control.
All this is to say that the divide is no longer as black and white as it was those six or seven years ago.The technology is now available, and accessible, for future-proof alternatives to the static legacy platform options.
Some Tier 1 operators have taken the plunge and immediately reaped the benefits. It’s no secret that the likes of the Rank Group, who switched to Bede in 2016, has seen digital revenues soar since.
This example shows the importance of ensuring that technology does not act as a roadblock for delivering a stronger product and experience to customers. With an open, agile and proven platform upon which operators can build, they are free to focus on what they are good at.
So, if you are struggling with the buy or build conundrum, it might be worth considering that you really can have your cake and eat it. To create a truly differentiated unique offering, the question should not be not whether to buy OR build but where you can buy AND build.
Bede Gaming, the award-winning supplier of software to the online gaming industry, is continuing to build on its partnership-led approach by holding a client and key supplier day.
Bede Gaming is building an alternative route for operators, that gives them the flexibility to build their own differentiated offering on top of an established and high performing platform. This approach has been at the core of its business and appeals to a whole range of clients; from those looking to migrate platforms to those looking for a full white label.
The provider’s commitment to pursuing true partnerships with its operating partners is reflected in its approach to holding regular dialogue with its clients about its platform and how its use and are now going a step further with an upcoming VIP client day. The latest initiative in its quest to offer the highest levels of service and responsiveness.
To be held from 27-28 September, Bede will be hosting a forum and feedback session for its clients at its headquarters in the heart of the North East, Newcastle, before treating them to a fine dining experience and the British Masters golf tournament at nearby Close House.
Michael Brady, CEO of Bede Gaming, said: “At Bede we have built our success on a foundation of treating our clients and suppliers as true partners, and ensuring that we take their feedback into account is a core part of our long-term growth strategy.
“This is the first, in what we hope will become a regular date in the calendar for all our partners.
“Hosting an event like this is reflective of our open approach to the thoughts and needs of our partners. We recognise speaking to our operators and suppliers on a regular basis is a key part in ensuring we continue to deliver products of the highest quality and shows our commitment to offering a first class service.”
Founded in 2012, Bede Gaming employs the latest in modern technology to provide secure, high-quality products to create a world class gaming experience.