Bede Gaming, an award-winning supplier of software to the online gaming industry, continues to prove its commercial credentials by adding Rocket X to its growing list of prestigious clients.
Following the acquisition of intellectual and Property Software (IPS) Ltd in January in January 2018, LeoVegas Mobile Gaming Group (STO:LEO), chose to keep its sites, including top brands 21.co.uk, Slotboss, Bet UK and UK Casino on the Bede Platform. The multi-year agreement between the platform specialists and the leading Swedish gametech company, sees the operator join the likes of The Rank Group (LSE:RNK) and Sun International (JSE: SUI) on Bede’s award winning gaming platform.
Rocket X, will take full advantage of Bede’s suite of industry-leading marketing tools and premium content from first class gaming suppliers, such as Yggdrasil, NETENT, Evolution and IGT.
Ross Haselhurst, Commercial Director of Bede Gaming, said: “LeoVegas is an innovative, mobile-focused operator at the cutting edge of the online sector. They now have the market’s most effective customer acquisition models through Rocket X and a culture that aligns well with Bede and we are thrilled to be supplying them with our unparalleled platform services.
“I would personally like to thank the whole team from both sides who worked tirelessly to bring this partnership to fruition, and offer our congratulations to IPS founders, Joe Saumarez-Smith, Dan Smyth and Michael Brady.
The growth on our platform has been phenomenal, and we are confident that, under the LeoVegas umbrella, Rocket X will build on this success in the UK and beyond as they continue to enhance their outstanding online casino offering.”
Mark Good, CEO of Rocket X, said: “We are committed to building the industry’s most intuitive and comprehensive online gaming experience, and have started 2018 strongly with a series of important agreements.
“The flexibility and solidity of Bede’s platform is an important factor for our growth and we are delighted to be working closely with such a highly regarded provider. We are looking forward to the strengthening and successful relationship between all three companies.”
Platform specialists, Bede Gaming, offers completely flexible gaming solutions with robust security measures, and is fast establishing itself as the first-choice option for innovative operators globally.
Founded in 2012, Bede employs the latest in modern technology to provide operators with high performing software used to create world class gaming experiences.
Bede Gaming, an award-winning supplier of software to the online gaming industry, has agreed a deal with Gamevy that will see their unique instant win content made available via the PLAY platform, Bede’s world class content and marketing offering. Gamevy’s select collection of high-quality games will be available to Bede’s operator partners via Bede PLAY. These will include popular titles such as Red Card and Epic Gems.
Michael Brady, CEO of Bede Gaming, said: “We’ve long been fans of the innovative titles produced by Gamevy, so we are thrilled to be making them available to all our clients through Bede PLAY.
“The games are a proven success across multiple markets. We continually update PLAY with the latest titles demanded by our customers and with instant win games growing in popularity of late, it is great that we can say that Gamevy are now a partner of ours.”
Helen Walton, Chief Commercial Officer at Gamevy, said: “We are always looking for new ways to bring our content to operators in regulated markets, and Bede PLAY is a fantastic channel for this purpose.
“The team at Bede has been a pleasure to work with. We are excited to see our content available to Bede’s operator partners soon.”
Press release by Genii. Amongst other outlets, seen on SBC News.
Genii, an independent UK-based company, offering world-class software solutions to online gaming operators, is pleased to announce its partnership with Bede Gaming.
The partnership will provide Bede’s clients with access to Genii’s extensive portfolio of over 140 HD games which incorporates a broad range of genres to cater to players of all types and from any market. Genii prides itself in having game-types to fit all players who can choose between Genii’s Patented Spin16 range, the industry-first isometric games, multi-level feature games, 3D animated storyline games and much more.
“The Bede platform is very exciting because it allows us to deliver innovative, patented content, with player engagement and interaction firmly embedded in each game, to operators in the gaming market, swiftly and easily,” added Nick Barr, Sales Director at Genii.
The thought provoking games gives players the choice of how they want to interact with the games, from selecting the reel and direction in the Spin16 range to choosing which feature game to play in our progressive reward genre of games, all of which focuses in the direction of adding extra layers of excitement within each game for players.
Michael Brady, CEO of Bede Gaming said; “This is a great addition to our ever strengthening product. Genii will add a new dimension to our offering with its innovative and engaging content, whilst its broad genres ensure there are games to accommodate all player types.”
The partnership will support Bede’s industry-leading mobile performance as Genii’s offering is supported across all mobile platforms, namely, Windows, Apple and Android devices. Games are also available on desktop.
Bede is further expanding its content offering via an agreement with leading virtual
sports provider Kiron Interactive.
The deal will see Kiron’s full suite of 20 virtual sports and numbers games integrated into
Bede’s content aggregator platform, PLAY.
Kiron’s market-leading virtuals portfolio includes football, horse racing, greyhound racing
and motor racing titles.
The games will be available to all of Bede’s partners, including Tier 1 operator The Rank
Michael Brady, CEO of Bede Gaming, said: “Virtual sports have become an increasingly
important gaming vertical in recent years and sits well between casino and sports betting.
“We’re always looking to build on our products with high end games, so it was important to
extend Bede PLAY’s virtuals offering, and with Kiron’s portfolio among the strongest of its
type in the industry, adding Kiron made sense.
“Our operator partners will have access to world-class virtual sports games, which will
significantly improve retention, cross-sell and engagement.”
Steven Spartinos, CEO of Kiron Interactive, said: “Many innovative operators have
partnered with, and benefited from, Bede over the past few years, so we are excited to
bring our games to new audiences, where we know they will perform strongly.”
First seen in iGaming Times: https://www.igamingtimes.com/2018/01/08/bede-gaming-south-africa-sun/
Ross Haselhurst, commercial director at UK-based Bede Gaming explains the why and wherefores of expanding into South Africa with casino giant Sun International.
iGAMING TIMES: Much of the sports betting industry has turned its attention to opportunities in Africa this year. Why has Bede felt now is the right time?
ROSS HASELHURST: Most of the growth across Africa has been in the sports vertical with casino thus far lagging behind. Bede has focused on securing an extremely well-placed partner in Sun International, which should smooth our entry into the market. We had been in discussions with Sun International on a number of opportunities since late 2015, so we’ve had our eye on Africa for some time. I suppose you could say we’re ahead of the curve on that one, and the opportunities are no less compelling going into 2018 and beyond.
iGT: Why have you chosen Sun International as your partner in the move?
RH: We really couldn’t have asked for a better partner, they just tick all the boxes for Bede in that respect. They dominate the African market, especially in South Africa where the opportunity in sports is considerable, and we are optimistic that other product verticals will regulate in the coming years. Sun have the perfect footprint across the continent and Bede have the ideal product set to support their ambitions. Furthermore, Sun’s position in Latin America creates huge potential and opens opportunity further afield too.
iGT: What makes the South African market distinctive, in terms of the challenges and opportunities it presents to sports betting operators?
RH: As with entering any market for the first time, the regulatory landscape always provides its challenges, but Bede are well positioned and well-practiced in meeting regulatory requirements in many jurisdictions. Looking specifically in South Africa, one of the most notable challenges is around the requisite certification processes for the regulator at each release cycle, where Bede have set the bar on our short release cycles. However, for the South African market we have had to make provisions for a much slower release pace, so as to allow for certification to run its course. It’s not too often that we’re asked to slow down delivering new features, but we’ve been able to accommodate the requirement while still delivering into our other markets at the same high release cadence our customers have come to expect.
iGT: How does Bede’s technology suit or solve these particulars?
RH: First and foremost, we are truly an open and modular platform, we’re absolutely supplier agnostic. Not being tied to a particular provider for compliance or a particular service or feature, such as payments, or wedded to a particular CRM, gives our customers an incredible amount of flexibility to differentiate in their chosen market. We also offer, a plethora of existing integrations, as we have, for example, with Kambi Sportsbook, which also gives our customers a more ‘out-of-the-box’ experience should they need one. The key ultimately is choice. Our architecture sets us and our customers up well for the scenarios mentioned, and with real-time data at our core, we’re able to meet and often exceed the needs of even the most demanding regulation.
iGT: People often say that South Africa’s more developed infrastructure makes it a good place to test the waters before moving into other African markets. How true is this for you?
RH: Our platform sits entirely in the cloud and is built upon Microsoft’s Azure, so straight away we remove any headaches that come with traditional on-premise deployments and having to source new infrastructure and such. Being able to rely on Microsoft’s global data centre presence means this is seldom a concern for us.
Looking forward we see Latin America as a huge opportunity for us, Colombia especially, but we are also keeping an eye on North America.
Bede has agreed a partnership with fraud prevention and authentication specialists iovation.
The agreement will give Bede the ability to offer its clients access to iovation services to ensure the highest possible levels of security via a proven suite of device based services.
Michael Brady, CEO of Bede Gaming, said: “Bede has used iovation’s market-leading services for some time, and it provides an important component of our fraud prevention and security strategy. It was a logical step to enter a formal partnership to extend this provision to our own clients.”
Duane Burcham, Senior Sales & Business Development at iovation, said: “The gaming industry is subject to some of the most sophisticated fraud techniques in the world, so it is vital that operators stay one step ahead by utilising the very latest tools to ensure a safe and secure environment for their players.
“We have been impressed with Bede’s commitment to security and look forward to working closely together to ensure the industry’s high security requirements are consistently met.”
Earlier this year, Bede became ISO27001 certified, in recognition of its continued offering of the most secure platform provision available to operators in regulated markets globally.
Bede Gaming, digital platform specialists to the online gaming industry, has agreed a landmark deal with Sun International which will see Bede enter the South African market for the first time.
Under the terms of the agreement, Bede will become the group’s preferred online gaming technology partner and will license its flexible platform to Sun International to provide sports betting to customers exclusively in South Africa.
Sun International will leverage the Bede platform to support its digital growth ambitions in the market, including its leading Sunbet brand.
Bede continues to establish itself as the number one choice for operators looking to grow quickly in the digital arena. Its flexible platform is supplier agnostic and has proven its ability to integrate quickly, giving operators an extensive choice of suppliers.
Anthony Leeming, CE, of Sun International, remarked “To leverage in the digital environment we require a flexible platform that will allow us to deliver the world-class experience which our customers expect.
“For this reason, it was an easy decision to partner with Bede, which has enjoyed significant success in other markets.
“The team has been a pleasure to work with and we are excited to continue our partnership.”
Michael Brady, CEO of Bede Gaming, said: “To enter the South African market with such a respected name as Sun International really underlines our commitment to grow Bede’s footprint in global regulated markets.
“We have been selected by Sun International because we offer a flexible platform and lightning fast integrations that have proven successful in multiple jurisdictions.
“Operators are demanding greater speed and flexibility, which is something we are able to deliver.
“We look forward to building a long and mutually beneficial relationship with Sun International, and will continue to build upon our market-leading offer.”
Swedish app developer, SpiffX, announced today that they have signed a distribution agreement with Bede Gaming to release their content through Bede PLAY. Once integrated, Spiffx will be able to reach all Bede’s customers with one connection.
Lennart Gilberg – Acting CEO and Director of Spiffx AB said: “The partnership with Bede Gaming gives Spiffx the ideal distribution platform for the Take5 games with prominent Tier 1 industry operators. By integrating with Bede, we can integrate quickly and efficiently to multiple operators via the one connection. We are very happy to be working with the Bede team and to have our content on a respected, market leading platform.”
Michael Brady – CEO of Bede Gaming said “We are always looking for new and innovative content to add to our platform. The Take5 in-play games are fun, dynamic and a great acquisition, retention and cross-sell tool for operators who have a sportsbook license. The Spiffx team are constantly launching alternative content, which we can offer to our customers.”
SpiffX operates a trading platform with an option market and a darkpool for trading in sport odds through the web site www.spiffx.com. Furthermore, SpiffX develops and provides consumer products with leverage. The operation is conducted and operated by SpiffX Malta Ltd under gaming license LGA/CL3/851/2012 issued by the Malta Gaming Authority on the 26th of April 2013. SpiffX AB is listed and publicly traded on First North in Stockholm, Sweden and G&W Fondkommission is its certified advisor.
This press release is a translation of a release made earlier today by SpiffX in Swedish. The release contains insider information that SpiffX AB is obliged to make public according to EU’s market abuse regulation. The information was given by the contact person for public release on the 29nd of August 2017 at 10:15 CET.
For further information please see www.spiffx.se
For those in the gambling industry who only want to work in regulated markets, Germany has been a frustrating country. There have been several regulatory false dawns and I shudder to think how much lawyers and consultants have made out of the shenanigans around the various on/off licensing sagas. Meanwhile operators like Star Games and Bwin have been making a fortune from German customers.
On the legal front it only gets messier. While it looked like the 16 Länder had finally agreed a workable interstate treaty on sports betting, which would have come into force on 1 January 2018, Schleswig-Holstein blocked it on the basis it does not incorporate legislation for casino and poker. They instead said they would prefer to reintroduce the legislation that saw them licence 23 online casino and 25 sportsbooks in 2012.
Meanwhile, the German tax authorities have written to all the big operators, reminding them to make sure they are paying VAT at 19% on their gross gaming revenues since 1 January 2015. According to my market sources, almost everyone has complied, which means that the vast majority of the German online gambling market is now effectively paying tax on their not entirely legal revenues. When the tax authorities of Frankfurt am Main III (online sports betting) and Berlin Neukölln (online casino) bank those payments, is that a tacit admission that the federal government is effectively giving permission for European operators to take money from German customers?
At the same time financial markets’ appetites for light grey revenues seems to be growing, with revenues from countries like Germany and Sweden only moderately discounted to fully regulated markets and even profits from places like Japan and Norway attracting decent multiples.
Speaking to chief executives of some big operators and software companies who have until now stayed out of Germany, it appears that their patience may finally be cracking. Earlier this month (Oct 3) Scientific Games took Germany off its banned list, although that perhaps was more a reflection of the fact that once they acquire NYX OpenBet it will have some fairly substantial revenues from what must now be Europe’s second largest online market. I am expecting several other big companies to open up Germany as an acceptable market over the next 12 months.
What are the consequences of this? For Germany’s tax authorities it should mean a decent payday. Likewise for their media companies, who also seem to be a lot happier about the risks of taking advertising from gambling companies.
But what will the politicians and legal authorities make of it? It feels like the gaming operators are hoping that Germany goes the same way as Sweden where, slowly but surely, a very light grey market becomes taxed and regulated. But this is by no means a certainty. A large number of the states are extremely conservative in their outlook and are particularly opposed to any increase in access to slots and table games. Sports is less of a problem, not least because thanks to the likes of Tipico, there are betting shops on most high streets and footballers, like Oliver Kahn, advertise sports betting on national television. Casino and poker are definitely not certainties to make it through the licensing process.
For the next couple of years, it doesn’t look likely there will be huge changes from the current situation. But as more operators enter the market, the push for a fully taxed and regulated market – by both operators who want to fully legitimise their revenues and by politicians who don’t like companies operating outside the law – can only become greater.
Written by Joe Saumarez-Smith, Chairman Bede Gaming, for EGR Intel. The original can be found on their site at http://egr.global/intel/opinion/playing-the-long-game-in-germany/.
This article is printed with permission from EGR.
Developer’s full suite of games seamlessly integrated onto Bede PLAY
Bede has significantly expanded its content portfolio after entering a partnership with The Games Company.
Under the agreement, the developer’s full suite of HTML5 desktop, mobile and tablet games have been integrated onto Bede’s content aggregator platform, PLAY.
The Games Company is an independent UK company, which has a wholly owned development team based in Portugal and offers third-party content through its own platform.
Premium titles such as Mariachi Mayhem, Cash Cowboy and Two Tribes are now available to all Bede’s clients, including Tier 1 operator The Rank Group.
Michael Brady, CEO of Bede Gaming, commented: “Adding premium content to our offering is a key part of our ambition to become the first-choice gaming platform in regulated markets. Partnering with The Games Company is a major step towards achieving that goal.
“We’ve been hugely impressed with the high standard of games they offer, and with their games performing well, they make an attractive proposition for our customers.”
Hans Winkelmann, MD of The Games Company, said: “Bede Gaming is known for its high-performing gaming platform, and we’re thrilled to be working alongside them.
“The integration process has been very straightforward, thanks to the platform’s flexibility and scalability. The speed of it means we are quickly accessible and the openness of Bede PLAY means our content is now available to any of their clients’ brands without need for separate integrations.”