Category: In the news

Bede has agreed a partnership with fraud prevention and authentication specialists iovation.

The agreement will give Bede the ability to offer its clients access to iovation services to ensure the highest possible levels of security via a proven suite of device based services.

Michael Brady, CEO of Bede Gaming, said: “Bede has used iovation’s market-leading services for some time, and it provides an important component of our fraud prevention and security strategy. It was a logical step to enter a formal partnership to extend this provision to our own clients.”

Duane Burcham, Senior Sales & Business Development at iovation, said: “The gaming industry is subject to some of the most sophisticated fraud techniques in the world, so it is vital that operators stay one step ahead by utilising the very latest tools to ensure a safe and secure environment for their players.

“We have been impressed with Bede’s commitment to security and look forward to working closely together to ensure the industry’s high security requirements are consistently met.”

Earlier this year, Bede was granted ISO 27001 certification by the International Standards Organisation (ISO), in recognition of its continued offering of the most secure platform provision available to operators in regulated markets globally.

Bede Gaming, digital platform specialists to the online gaming industry, has agreed a landmark deal with Sun International which will see Bede enter the South African market for the first time.

Under the terms of the agreement, Bede will become the group’s preferred online gaming technology partner and will license its flexible platform to Sun International to provide sports betting to customers exclusively in South Africa.

Sun International will leverage the Bede platform to support its digital growth ambitions in the market, including its leading Sunbet brand.

Bede continues to establish itself as the number one choice for operators looking to grow quickly in the digital arena. Its flexible platform is supplier agnostic and has proven its ability to integrate quickly, giving operators an extensive choice of suppliers.

Anthony Leeming, CE, of Sun International, remarked “To leverage in the digital environment we require a flexible platform that will allow us to deliver the world-class experience which our customers expect.

“For this reason, it was an easy decision to partner with Bede, which has enjoyed significant success in other markets.

“The team has been a pleasure to work with and we are excited to continue our partnership.”

Michael Brady, CEO of Bede Gaming, said: “To enter the South African market with such a respected name as Sun International really underlines our commitment to grow Bede’s footprint in global regulated markets.

“We have been selected by Sun International because we offer a flexible platform and lightning fast integrations that have proven successful in multiple jurisdictions.

“Operators are demanding greater speed and flexibility, which is something we are able to deliver.

“We look forward to building a long and mutually beneficial relationship with Sun International, and will continue to build upon our market-leading offer.”

Swedish app developer, SpiffX, announced today that they have signed a distribution agreement with Bede Gaming to release their content through Bede PLAY. Once integrated, Spiffx will be able to reach all Bede’s customers with one connection.

Lennart Gilberg – Acting CEO and Director of Spiffx AB said: “The partnership with Bede Gaming gives Spiffx the ideal distribution platform for the Take5 games with prominent Tier 1 industry operators. By integrating with Bede, we can integrate quickly and efficiently to multiple operators via the one connection. We are very happy to be working with the Bede team and to have our content on a respected, market leading platform.”

Michael Brady – CEO of Bede Gaming said We are always looking for new and innovative content to add to our platform. The Take5 in-play games are fun, dynamic and a great acquisition, retention and cross-sell tool for operators who have a sportsbook license.  The Spiffx team are constantly launching alternative content, which we can offer to our customers.”

SpiffX operates a trading platform with an option market and a darkpool for trading in sport odds through the web site www.spiffx.com. Furthermore, SpiffX develops and provides consumer products with leverage. The operation is conducted and operated by SpiffX Malta Ltd under gaming license LGA/CL3/851/2012 issued by the Malta Gaming Authority on the 26th of April 2013. SpiffX AB is listed and publicly traded on First North in Stockholm, Sweden and G&W Fondkommission is its certified advisor. 

This press release is a translation of a release made earlier today by SpiffX in Swedish. The release contains insider information that SpiffX AB is obliged to make public according to EU’s market abuse regulation. The information was given by the contact person for public release on the 29nd of August 2017 at 10:15 CET.

For further information please see www.spiffx.se

Why the situation in Germany is unlikely to change in the near future.

 

For those in the gambling industry who only want to work in regulated markets, Germany has been a frustrating country. There have been several regulatory false dawns and I shudder to think how much lawyers and consultants have made out of the shenanigans around the various on/off licensing sagas. Meanwhile operators like Star Games and Bwin have been making a fortune from German customers.

On the legal front it only gets messier. While it looked like the 16 Länder had finally agreed a workable interstate treaty on sports betting, which would have come into force on 1 January 2018, Schleswig-Holstein blocked it on the basis it does not incorporate legislation for casino and poker. They instead said they would prefer to reintroduce the legislation that saw them licence 23 online casino and 25 sportsbooks in 2012.

Meanwhile, the German tax authorities have written to all the big operators, reminding them to make sure they are paying VAT at 19% on their gross gaming revenues since 1 January 2015. According to my market sources, almost everyone has complied, which means that the vast majority of the German online gambling market is now effectively paying tax on their not entirely legal revenues. When the tax authorities of Frankfurt am Main III (online sports betting) and Berlin Neukölln (online casino) bank those payments, is that a tacit admission that the federal government is effectively giving permission for European operators to take money from German customers?

At the same time financial markets’ appetites for light grey revenues seems to be growing, with revenues from countries like Germany and Sweden only moderately discounted to fully regulated markets and even profits from places like Japan and Norway attracting decent multiples.

Speaking to chief executives of some big operators and software companies who have until now stayed out of Germany, it appears that their patience may finally be cracking. Earlier this month (Oct 3) Scientific Games took Germany off its banned list, although that perhaps was more a reflection of the fact that once they acquire NYX OpenBet it will have some fairly substantial revenues from what must now be Europe’s second largest online market. I am expecting several other big companies to open up Germany as an acceptable market over the next 12 months.

What are the consequences of this? For Germany’s tax authorities it should mean a decent payday. Likewise for their media companies, who also seem to be a lot happier about the risks of taking advertising from gambling companies.

But what will the politicians and legal authorities make of it? It feels like the gaming operators are hoping that Germany goes the same way as Sweden where, slowly but surely, a very light grey market becomes taxed and regulated. But this is by no means a certainty. A large number of the states are extremely conservative in their outlook and are particularly opposed to any increase in access to slots and table games. Sports is less of a problem, not least because thanks to the likes of Tipico, there are betting shops on most high streets and footballers, like Oliver Kahn, advertise sports betting on national television. Casino and poker are definitely not certainties to make it through the licensing process.

For the next couple of years, it doesn’t look likely there will be huge changes from the current situation. But as more operators enter the market, the push for a fully taxed and regulated market – by both operators who want to fully legitimise their revenues and by politicians who don’t like companies operating outside the law – can only become greater.

 

Written by Joe Saumarez-Smith, Chairman Bede Gaming, for EGR Intel. The original can be found on their site at http://egr.global/intel/opinion/playing-the-long-game-in-germany/.

This article is printed with permission from EGR.

Developer’s full suite of games seamlessly integrated onto Bede PLAY

Bede has significantly expanded its content portfolio after entering a partnership with The Games Company.

Under the agreement, the developer’s full suite of HTML5 desktop, mobile and tablet games have been integrated onto Bede’s content aggregator platform, PLAY.

The Games Company is an independent UK company, which has a wholly owned development team based in Portugal and offers third-party content through its own platform.

Premium titles such as Mariachi Mayhem, Cash Cowboy and Two Tribes are now available to all Bede’s clients, including Tier 1 operator The Rank Group.

Michael Brady, CEO of Bede Gaming, commented: “Adding premium content to our offering is a key part of our ambition to become the first-choice gaming platform in regulated markets. Partnering with The Games Company is a major step towards achieving that goal.

“We’ve been hugely impressed with the high standard of games they offer, and with their games performing well, they make an attractive proposition for our customers.”

Hans Winkelmann, MD of The Games Company, said: “Bede Gaming is known for its high-performing gaming platform, and we’re thrilled to be working alongside them.

“The integration process has been very straightforward, thanks to the platform’s flexibility and scalability. The speed of it means we are quickly accessible and the openness of Bede PLAY means our content is now available to any of their clients’ brands without need for separate integrations.”

Operators have long struggled with the question of whether it is best to buy or build their technology, but perhaps this is the wrong question to ask. There is an alternative.

How an operator accesses the best products and technology to deliver a great user experience has changed in recent years. Around six or seven years ago, the vast majority of operators opted to licence their technology from third party suppliers, recognising the need to outsource due to lack of internal expertise. However, as many operators selected the same technology partners, many ended up looking like clones of one another and lacked the ability to differentiate.

Providing tailored solutions for individual operators was neither cost-effective nor technically viable for many platform providers. Instead, they provided a one-size-fits-all option to each brand, placing the onus on them to ensure their marketing and not their product proposition was what made them stand out from the crowd.  

With costs rising, some operators decided to take their technology in-house. These projects have produced somewhat mixed results to date. Some have seen success, but the majority of these have been private businesses who can commit significant budget and have focused on a particular vertical, like sports, for example.

In most cases, however, operators cannot make the sort of commitment required to construct a platform equivalent to that produced by a dedicated third party supplier. Operators have more pressing priorities and focus their expertise in other areas, on which their businesses rely.

At Bede, for instance, the last 6 years has been dedicated to building the most flexible solution in the industry. It’s hard to shortcut this, especially if you’re looking for a quality product as opposed to a quick fix.

However, this isn’t to say that operators shouldn’t look at building a platform as an option. Indeed, it is crucial that suppliers do not ignore the compelling reasons for operators to build their own technology, particularly in Europe’s mature markets where thin margins put additional, and sometimes heavy, pressure on internal efficiencies.

And this is where we’re saying there is an alternative route. One that allows operators to build their own functionality on top of a flexible and open platform. That delivers a differentiated proposition without sacrificing quality or refocusing critical business resource towards lengthy in-house projects.

It is vital that operators look at the technology that is now available and understand that they can use it to take back the control they’re looking for to deliver their own digital objectives.

Delivering a future-proof alternative to an existing legacy platform is perceived as a risk, particularly among major PLCs whose board and shareholders are under a lot of pressure to maintain growth. In this case, it’s almost always easier to go for the safe choice but that doesn’t necessarily make it the right choice.

And with aggressive challenger brands making their presence felt, operators that prevaricate could find themselves at risk of losing market share.

This alternative approach allows operators to license a high functioning platform and also have the power to build upon it, making the technology act as the enabler to differentiation, choice and control.  

All this is to say that the divide is no longer as black and white as it was those six or seven years ago.The technology is now available, and accessible, for future-proof alternatives to the static legacy platform options.

Some Tier 1 operators have taken the plunge and immediately reaped the benefits. It’s no secret that the likes of the Rank Group, who switched to Bede in 2016, has seen digital revenues soar since.

This example shows the importance of ensuring that technology does not act as a roadblock for delivering a stronger product and experience to customers. With an open, agile and proven platform upon which operators can build, they are free to focus on what they are good at.

So, if you are struggling with the buy or build conundrum, it might be worth considering that you really can have your cake and eat it. To create a truly differentiated unique offering, the question should not be not whether to buy OR build but where you can buy AND build.

As seen in the October 2017 issue of Casino International.

Bede Gaming, the award-winning supplier of software to the online gaming industry, is continuing to build on its partnership-led approach by holding a client and key supplier day.

Bede Gaming is building an alternative route for operators, that gives them the flexibility to build their own differentiated offering on top of an established and high performing platform. This approach has been at the core of its business and appeals to a whole range of clients; from those looking to migrate platforms to those looking for a full white label.

The provider’s commitment to pursuing true partnerships with its operating partners is reflected in its approach to holding regular dialogue with its clients about its platform and how its use and are now going a step further with an upcoming VIP client day. The latest initiative in its quest to offer the highest levels of service and responsiveness.

To be held from 27-28 September, Bede will be hosting a forum and feedback session for its clients at its headquarters in the heart of the North East, Newcastle, before treating them to a fine dining experience and the British Masters golf tournament at nearby Close House.

Michael Brady, CEO of Bede Gaming, said: “At Bede we have built our success on a foundation of treating our clients and suppliers as true partners, and ensuring that we take their feedback into account is a core part of our long-term growth strategy.

“This is the first, in what we hope will become a regular date in the calendar for all our partners.

“Hosting an event like this is reflective of our open approach to the thoughts and needs of our partners. We recognise speaking to our operators and suppliers on a regular basis is a key part in ensuring we continue to deliver products of the highest quality and shows our commitment to offering a first class service.”

Founded in 2012, Bede Gaming employs the latest in modern technology to provide secure, high-quality products to create a world class gaming experience.

Bede Gaming signs a partnership agreement with leading online content developer Core Gaming.

The deal sees Core Gaming’s portfolio of state-of-the-art HTML5 titles delivered through the Bede PLAY platform, all available to Bede’s operating partners via a single integration.

Core Gaming joins an extensive group of premier suppliers integrated into the Bede PLAY platform, including IGT, Novomatic and Scientific Games.

Michael Brady, CEO of Bede Gaming, said: “Core Gaming has established itself as a preeminent provider of content to the igaming industry, and we are excited to make its titles available to our operating partners via Bede PLAY.

“Bede PLAY now has more than 2,000 titles from accomplished suppliers available via one easy integration, and this agreement with Core Gaming marks an important milestone as we build on our reputation as a leading software provider.”

Justin Chamberlain at Core Gaming, said: “We have been tremendously impressed by Bede Gaming’s commercial and technical acumen from when we first began discussions, and are thrilled to have signed a deal to integrate our games onto the Bede PLAY platform.

“Our high quality HTML5 software has proved hugely popular with players across the board, and we look forward to working closely with Bede Gaming as we grow our operations together.”

Bede PLAY offers a completely flexible gaming solution and robust security measures, and is quickly establishing itself as the first-choice option for innovative operators globally.

Founded in 2012, Bede Gaming employs the latest in modern technology to provide secure, high-quality products to create a world class gaming experience.

Bede Gaming, one of the fastest growing tech firms in the North East, has thrown its backing behind one of the region’s junior swimming stars. Emily Large is the European Junior Champion for 200m Butterfly, in which she also holds the British record for her age group, which she set at the European Junior Swimming Championships in Hungary last year.

The hugely talented Ponteland teenager, who swims for Newcastle Swim Team and is coached by Ryan Livingston, is a rising star in the swimming world with two other British short course records to her name in the 200m Butterfly and 400m Individual Medley. She is the current British National champion for her age group in 50 / 100 / 200m Butterfly.

At the end of 2016 she was named Pullbuoy’s Junior Swimmer of the Year and was shortlisted for the British Swimming’s Emerging Athlete of the Year.

Andy Thompson, HR Manager at Bede Gaming, said, “We’re extremely excited to be sponsoring Emily in her bid towards world swimming domination. It’s fantastic that we have such talent here in the North East and we want to do everything we can to give her the resources she needs to reach her goals. Shes already the fastest female in her age group in the world for the 200m Butterfly and we’re really looking forward to seeing her further successes as she progresses her career.”

Bede Gaming were able to connect with the King’s Priory School student through Sport Newcastle, a sports charity who support North East athletes.

Sponsorship Bede Gaming

Mike Booth, vice-chair Sport Newcastle, added, “Sport Newcastle are delighted to welcome Bede as the major sponsor of Emily Large one of our brightest young Sports Scholars. Emily will join a long list of scholars, including Victoria Pendleton and Jonny Wilkinson whose early sporting progress was assisted by the generosity of local businesses. The support that Bede are providing will undoubtedly help Emily financially but it also gave her a huge boost as she headed off to compete in the World Juniors.”

Jenny Large, Emily’s mum, commented, “Emily’s rising profile and swimming success means a daily learning process for us as parents and family. We are proud of what Emily is doing in the pool and know that this is made possible by her dedicated coaching team at Newcastle Swim Team.  The generous support of both Sport Newcastle, through nominating her as one of their Sports Scholars, and her new sponsor Bede Gaming will be a key factor in helping her pursue her dreams.”

Since this press article was released, Emily has been crowned the World Junior Champion for 200m Butterfly, breaking the championship record in the process, which had previously stood for 9 years. She also found out she received straight As and A*s in her GCSEs!

Totally Gaming interview CEO, Michael Brady on his thoughts on the online bingo sector, where he urges the industry to adapt.

The Days of Doing “What has Always been done” are over.

Transcript:

While the online bingo sector is at something of a crossroads, there are some interesting new developments on the horizon.

Totally Gaming: How would you assess the state of the online bingo sector in 2017?

Michael Brady: I think it’s at a bit of a crossroads. The days of doing what has always been done are over, and those that stand still will continue to lose market share. There are obviously regulatory and taxation headwinds which we need to battle, but there are some good things happening and some promising developments on the horizon.

There is plenty of potential for growth not only in the world of bingo and slots, but in adjacent sectors like lottery, which has been a missed opportunity to date.

TG: What were some of the key issues that arose during your panel at the Online Bingo & Slots summit?

MB: I think one of the main takeaways was the pressing need for choice. Choice for players and choice for operators in order that they can provide it. So much of what has gone before has been ‘one size fits all’, rigid and inflexible. But players aren’t all the same and the technology that serves them has to be adaptable to their different requirements.

It’s something that the industry is really starting to think about: the power to differentiate is so important now and having access to platforms – like Bede’s Hub and Play – that give that control back to operators is an essential part of any digital offering and will be even more so in the future.

TG: What are the main challenges currently facing the online bingo sector, and how is Bede Gaming working to overcome those hurdles?

MB: I think regulation is biting and will continue to bite for some time to come. Advertising and the way that is changing is also a challenge for everyone involved on the player-facing side, with knock-on effects for suppliers like us as well. These are things that need to be met head on, with innovative solutions being found to protect not only the vulnerable, but the viability of the industry too.

There have also been big changes in player attitudes and demands in recent times. That is bringing about new market realities, including the need for better player data acquisition and the better implementation of that data. This, in particular, is where operators with cumbersome, outmoded legacy technology are struggling.

TG: What would you say to those operators who still believe online and land-based bingo are rival – and not complementary – sectors?

MB: It’s probably not for me to tell them anything, as their customers will do the talking for me. In fairness, there aren’t that many around who still have these very defined sectors, but those that do are missing out on a whole lot of opportunities. Those that have got an omni-channel solution can still do an awful lot more.

The challenge for all of us is to harness the technology available to drive innovation and find better ways to leverage some of the great brands we have in this industry.

TG: More generally, was the Online Bingo & Slots Summit a successful event?

MB: Yes, I thought so. There was a good mix of people there from both within the sector and external to it, which always brings about lively debates. It’s always good to get different perspectives on the same issues and challenges. I think there’s a recognition that with the right mindset, technology, and desire to innovate, we can all move forward and provide a far more satisfying user experience for the players.

Article seen on Totally Gaming